Online Sales Manager

About the company:

United Plantations Limited (UPL), a subsidiary of the Cheran Group, is preparing to launch healthy beverages in select markets across India. This new venture marks UPL's entry into the health and wellness sector, focusing on functional beverages that support gut health and immunity. Leveraging its expertise in tea production and tapping into the growing demand for wellness products, UPL plans to introduce innovative, fusion-flavored drinks.

Cheran Group is a diversified conglomerate with interests in Education, Construction, Real Estate, Finance, Technology, and Plantations. Headquartered in Coimbatore, Tamil Nadu, the group operates globally and comprises 29 companies, trusts, and societies. United Plantations Limited manages Terrace Estate, a 1,200-acre property in the Nilgiris, known for producing high-quality Green, Orthodox, and Specialty teas. Originally established under Brooke Bond Limited, the estate has maintained its reputation as one of South India's finest tea producers.

Job Summary:

As the Online Sales Head, you will lead the strategy and execution for all online sales channels, with a strong focus on direct-to-consumer (D2C) and e-commerce including quick commerce. You will be responsible for driving revenue growth through online platforms, optimizing the digital customer experience, and overseeing e-commerce sales operations. You will play a crucial role in launching and scaling the prebiotic soda brand across digital channels, leveraging data analytics, and creating effective online marketing strategies.

Key Responsibilities:

· Develop and implement comprehensive D2C and e-commerce sales strategies.

· Drive online revenue growth through D2C platforms and marketplaces like Amazon, Flipkart, etc.

· Collaborate with digital marketing teams to optimize SEO, SEM, paid campaigns, and performance marketing to drive traffic and conversions.

· Analyze customer data and market trends to refine sales strategies, enhance customer acquisition, and increase retention.

· Build relationships with e-commerce platforms and manage key accounts to ensure optimal product placement and promotions.

· Monitor and report key e-commerce metrics, including conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS).

· Collaborate with the logistics and supply chain teams to ensure efficient order fulfillment and delivery.

· Stay updated with e-commerce and digital trends to ensure the brand remains competitive in the market.

Key Competencies required:

· Qualification: Bachelor's degree; MBA or other relevant qualifications preferred

· 5+ years of experience in e-commerce or D2C sales in the FMCG or beverage industry

· Proven track record of driving growth through online channels

· Expertise in using analytics tools to track and improve online sales performance

· Experience working with digital marketing teams to execute sales strategies

· Ability to manage multiple e-commerce platforms and navigate the D2C space

· Strong leadership, communication, and analytical skills

· Experience in a startup environment is a plus

· Prior experience in launching new products in a digital-first environment is preferred