Data Analyst, SEO (India)

Our Ai/ML engineering team ensures Code and Theory delivers innovative, immersive web experiences that delight our clients and their customers. We are always striving to balance the demanding nature of working on cutting-edge technologies with the real-world demands of high performance, high security, and accessibility. Working in collaboration with our multi-disciplinary engineering, design, and quality assurance teams, you will build software that solves real-world problems for incredible clients.

We are seeking a highly skilled and experienced Data Analyst + SEO Specialist to join the DART (Data, Analytics, Research & Testing) team. The ideal candidate will have a deep understanding of SEO best practices, combined with strong data analysis skills to drive insights and inform decisions. You will also collaborate with clients to communicate optimization efforts, track performance metrics, and deliver actionable insights for continuous improvement.

WHAT YOU’LL DO:

Data Analyst

• Collaborate with stakeholders to identify and document business needs, objectives, and functional requirements for projects or initiatives.
• Analyze current business processes, identify inefficiencies, and recommend solutions for process improvements or automation.
• Analyze data to identify trends, patterns, and insights that help drive business decisions. Create reports and dashboards to present findings to stakeholders.
• Act as a liaison between various departments (e.g., IT, operations, finance) and stakeholders to ensure alignment on project goals and deliverables.
• Work with cross-functional teams to design and propose solutions that meet business requirements, considering both technical and operational aspects.
• Develop clear and concise business documentation, including use cases, user stories, process maps, and business requirements specifications.
• Identify and analyze different customer segments based on demographics, behaviors, interests, and needs.
• Gather and analyze data from surveys, focus groups, website analytics, and social media to understand audience preferences and trends.
• Create detailed profiles of target audiences to help tailor marketing strategies and content for different customer segments.
• Track how audiences interact with content, brands, and products across various platforms to identify patterns and preferences.

SEO

• Develop and execute comprehensive SEO strategies to increase organic search visibility and drive traffic.
• Conduct thorough keyword research and analysis to identify opportunities for content optimization.
• Monitor and analyze website performance using SEO tools such as Google Analytics, SEMrush, and Ahrefs.
• Perform on-page and off-page optimization tasks, including meta tags suggestions, site architecture, link building, and content recommendations.
• Collaborate with content creators to ensure SEO best practices are integrated into all content.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Provide regular reports on SEO performance, including key metrics and actionable insights.
• Conduct competitor analysis to identify strengths, weaknesses, and gap opportunities.
• Work closely with the web development team to ensure SEO requirements are met during website updates and redesigns.
• Mentor and guide junior SEO team members.

WHAT YOU’LL NEED:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in data analysis, with proficiency in analyzing large datasets and deriving actionable insights.
• 2+ years of experience in SEO, with a proven track record of success.
• Hands-on experience with data analysis tools such as Excel, SQL, Python, R, or Tableau or Looker etc. for reporting and insights generation.
• Experience in building dashboards and data visualizations using tools like Tableau, Power BI, or Google Data Studio.
• Proficiency in data analytics and reporting, including the ability to work with large datasets to measure SEO performance and trends.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, and Moz.
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong communication and collaboration skills.

ABOUT US

Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. With a remote-first approach to our people, we have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Mediacurrent, Rhythm, and TrueLogic.

Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok.

The Code and Theory network comprises nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team.