Product Analyst

*Product Analyst *

Thence is a product success company that solves business problems for Fortune 500 companies using our in-house capabilities such as design, engineering, analytics, consulting and research. We are hyper-specialized in marketing and product analytics.

• A passion for analytics, appreciating its complexity—challenging, intriguing, and intellectually stimulating, always requiring continuous skill development.
• Strong in first-principle thinking and adept at applying analytics to solve practical business problems.
• Capable of clear, concise communication and skilled in collaborating with diverse teams and backgrounds. An effective storyteller who can connect the dots and convey key insights to stakeholders.
• Able to independently manage priorities and deliverables in a fast-paced, startup environment. Proficient in data structures with expertise in statistical analysis, including linear models, multivariate analysis, stochastic models, sampling methods, and scenario-based sensitivity analyses.
• Define and regularly monitor KPIs, success metrics and other analytics to maximize our conversion rate across our digital channels.
• Set up and evaluate A/B tests and push forward next steps at a rigorous pace.
• Deliver reports and strategic insights through analysis and manual data extractions from various ad platforms, data tools and internal tracking to drive OKRs
• Effectively communicate findings to internal and external team members.
• Develop data models to be used for strategizing, testing, and implementing marketing campaigns across lifecycle marketing, SEM, social influencer, ad display, mobile app push and more.
• Ability to generate hypotheses and offer product recommendations grounded in data-driven insights.
• Collaborate closely with design, content strategists, and product teams to refine user experiences and drive product enhancements based on analytical findings.

Does the below requirement fit your profile?

• 2+ years of experience conducting quantitative marketing analysis for high tech companies
• Highly proficient with SQL and visualization tools (e.g. Tableau/Looker/Power BI)
• Ability to connect the dots between Marketing and Product Analytics
• Advanced programming skills in Python for data analysis
• Understands end-to-end user journeys for web platforms and the challenges of managing user funnels that have multiple attribution touchpoints
• Understanding of attribution business methodologies and user tracking technologies
• Strong communication skills, both written and oral. Able to clearly articulate growth marketing ideas, strategies and tactics to audiences with varying domain knowledge.
• Comfortable functioning in a cross-functional environment, such as working alongside design, research, marketing and content teams.
• Familiar with marketing analytics tools (e.g. Amplitude, Google Analytics, Clever Tap, Hub Spot, Mo Engage)