Senior Trends Analyst

📍 Location: London🏙️ Office requirement: Hybrid - 1 day per week📝 Employment type: Permanent

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Trends Analyst to play a key role in our trends team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing? 🤔

As our Senior Trends Analyst, you’ll act as the critical link between our data and the Marketing, Sales, and Product teams, driving initiatives that support brand awareness, customer acquisition, retention, upsell, and product engagement. You’ll ensure that insights are delivered effectively, tailored to suit the audience, and aligned with strategic business goals.

We’re seeking someone who is deeply passionate about trends, proactive in their approach, and eager to make a meaningful impact. If you thrive on interpreting data to tell powerful stories that resonate with stakeholders, this role is for you.

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me? 🧳

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

👉 Proven experience in analysing and communicating data and insights in commercial settings. Ability to connect insights with business outcomes to support our team and commercial teams in building a strong business case for client engagement and sales opportunities.👉 Previous experience working with clients or commercial teams, with any account management or client support experience. Strong ability to understand a client’s unique needs and ask the right questions.

👉 Demonstrated ability to think creatively with data (including interpretation, manipulation and data viz) exploring unconventional approaches and challenging assumptions. Ability to generate genuinely interesting insights that inspire strategic decision-making.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps 👟

👉 Preliminary phone call with the Talent Team (no video required)👉 First video interview with the hiring managers 👉 Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI? 👀

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me? 🎁

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

🌴 Tons of days off: 25 days annual leave | Xmas office closures 💸 More than a great salary: Employee share scheme | Health cash plan | 4% pension plan matching 🧘 Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options🏡 Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family💪 A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities🌎 A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.

We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

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