Demand Generation Specialist

**Demand Generation Specialist

Salary: INR 25 - 50 LPA

ESOPs: 0.05 - 0.08%

At Humantic AI, our mission is to humanize the internet. Our product is at the cutting-edge of
AI, Psychology and large-scale data. We believe that we have an opportunity (and even a
responsibility) to personalize and humanize how people interact over the internet; and an
opportunity to inspire far more trustworthy relationships online than it has ever been possible
before.

We currently focus on selling 'buyer intelligence' to sales teams. We provide previously
impossible insights about the buyers to our users, which help them personalize every
interaction and build trustworthy connections that otherwise would not be possible.
Our customers include enterprises like Cushman & Wakefield, Amazon, Mitel; startups like
Domo, AcuityMD, ResourceWise and even the sales team at the legendary Manchester
United.
And we have barely started!

Responsibilities

● Take ownership of lead generation and pipeline development for the company
● Develop extremely thorough understanding of Humantic AI’s ICP, various segments,
sub-segments, products and more
● Build Humantic AI’s Demand Gen playbook; create and run multi-channel marketing
campaigns across paid, organic, ABM, PLG, partner channels
● Collaborate with content, field marketing, product, and sales teams to execute an
efficient and compelling marketing story
● Analyze performance across channels, benchmark and optimize campaigns based
on data-driven insights
● Develop and maintain a robust lead nurturing process

What Really Matters

● $5M or more of pipeline creation across your earlier roles that you can claim direct
responsibility for. In fewer years, the better; we don’t care about the no. of years of
experience much.
● Proven track record of executing successful demand generation campaigns across
multiple channels and formats
● Comfort, and even a desire to own a pipeline / lead / opportunity target
● Strong understanding of multiple marketing automation and advertising platforms as
well as analytics tools

What Matters Somewhat

● Ideally, more than 3 and less than 8 years of experience in B2B demand generation
or growth roles in SaaS or AI industries
● Experience across a variety of channels, formats, mediums even beyond what is
usual in SaaS
● Familiarity with sales processes and buyer journey in the B2B context
● Exposure to content marketing, SEO, SEM, and social media marketing
● Knowledge of marketing technologies and tools beyond basic automation and CRM
● The organizations that you have worked at

What Does Not Matter

● The school or college that you have gone to
● Your scores and grades in school

Personality Expectations

We believe that it takes a certain kind of person to do a certain kind of work well. For this
role, we expect you to have a hacker mindset with compulsive attention to data as well as
detail. Along with being compulsive data-driven, we also expect you to be significantly
creative along with a true passion for driving results. You're likely someone who obsesses
about improving and optimizing everything, even in your personal life., You probably enjoy
experimenting with new marketing techniques and technologies just for the fun of it . You
have a strong sense of ownership and take pride in the impact of your work on your peers as
well as the company.

On the other side, there is only one thing that we care for apart from performance - your
values. We have room for mistakes on the performance side, we have no room for mistakes
on your values.
What is in it for you?
● Top-grade salary + significant equity + remote work + a world-class problem +
kickass teammates + openest culture ever
● An opportunity to become a world-class AI-enabled marketing professional
● Chance to work at the forefront of AI and marketing technology
Send your resume to [email protected]. More details at https://humantic.ai.
(If you are wondering about the detailed profile note - we are just that specific about people