Content Marketing & Demand Generation Specialist

Company Description
At DexyAI, we're revolutionizing the way businesses connect with potential clients by creating AI
agents. By automating hyper-personalized outreach via Email & LinkedIn, DexyAI handles
everything from responding to queries and managing objections to setting up meetings on your
calendar. Imagine saving 40% on labor costs and reducing your team's workload by 70% –
that's the DexyAI promise. We're not just changing the game; we're redefining it.

Our highlights include:

• 2x increase in top-of-funnel metrics within 30 days
• 10+ hours saved per week for founders and sales reps
• 50% increase in booked meetings per month

Learn more at https://meetdexy.ai/

The Opportunity
Join our founding team and be at the forefront of AI-driven sales innovation. This isn't just
another job opportunity; it's your launchpad into the exciting world of AI digital workers market
space. You'll be part of a dynamic and innovative startup, working closely with the founders and
the founding team.

Why you'll love it

• Be Part of a Founding Team: Join us in our 0-1 journey as we scale rapidly in the US market.
• Understand on a granular level what it takes to successfully go through a 0-1 journey.
• Wear Multiple Hats: Gain invaluable experience across various aspects of Content Marketing and Demand Generation.
• Understand on a granular level what it takes to build solid inbound content funnels on LinkedIn and other online platforms.
• Exciting Culture: Join a collaborative team that values innovation, creativity, and core values.
• Professional Growth: Setting up a solid base for your journey to become a successful growth & Content Marketer in the B2B Tech Space.
• Fun Perks: Contribute to our Spotify playlists and join us on team outings and trips.

Skills & Experience Required:

1. Linkedin Content Creation & Marketing:
2. Proven experience in developing and executing content strategies for LinkedIn and other platforms.
3. Strong writing and editing skills, with the ability to produce high-quality content such as blog posts, case studies, whitepapers, posts & lead magnets on Linkedin.

4. Experience with content funnel creation, including crafting compelling narratives that drive engagement and conversions.

5. Linkedin Demand Generation & Social Selling:

6. Ability to create and manage end-end marketing/sales funnels on Linkedin.

7. Expertise in designing and implementing inbound and outbound marketingcampaigns on LinkedIn.

8. Experience in taking highly personalized conversations with prospects via LinkedIn chat and setting up discovery meetings.

9. Ability to leverage LinkedIn for both lead generation and nurturing.

10. Linkedin Community Creation & Management:

11. Experience in creating & managing communities from scratch.

12. Experience in setting up webinars and other events for the members of the community.

13. Experience in setting up and managing newsletters.

14. Ability to sell indirectly by capitalizing on the community.

Ideal Traits to Have

• High Agency: Autonomous, proactive, and driven to build, create, and explore.
• Scrappy Builder Mentality: Eager to get hands-on and partner closely with the CEO to develop the GTM motion.
• Always-Learning Mindset: Continuously seeking self-improvement and learning opportunities.

Prerequisites:

• 1-2 years of experience as a content marketer/Sales Specialist/Demand Generation Specialist/Growth Marketer/Marketer for B2B SaaS/Tech companies primarily on Linkedin.
• Prior experience working in a B2B SaaS startup environment.

Roles & Responsibilities

1. Content Creation & Thought Leadership: Develop and curate engaging thought leadership content around MVP validation, zero-to-one journeys, and sales & marketing outbound methodologies, specifically targeting startup founders and sales/marketing professionals on Linkedin.

2. Lead Magnets & Engagement: Design and produce compelling lead magnets to drive engagement for LinkedIn posts, ensuring content resonates with the audience and prompts interaction.

3. Performance Optimization: Analyze engagement metrics to identify high-performing content types, optimizing the content strategy based on insights and trends on Linkedin.

4. Competitive Research: Conduct research to leverage successful strategies from prominent LinkedIn influencers, ensuring content capitalizes on best practices and emerging trends on Linkedin.

5. Community & Newsletter Management: Oversee and engage with community members and newsletter subscribers (that we would create), crafting content that fosters interaction and drives conversions.

6. Engagement & Conversion: Develop and implement strategies to increase engagement from target Ideal Customer Profiles (ICPs) and convert interactions into discovery calls on Linkedin.

This is a full-time on-site role in Bengalure, Karnataka.