Marketing Specialist

About Aspire Proptech
Aspire Proptech stands at the forefront of the real estate sector in Bangalore, distinguished as a leading provider of innovative sales and marketing solutions. Renowned for our creativity and cutting-edge approaches, we ensure unparalleled support to builders, developers, and stakeholders, driving their ventures towards unprecedented success. We specialise in delivering a comprehensive suite of services tailored to the entire home buyer lifecycle.

Overview
Imagine being the architect of attention, crafting stories that captivate, strategies that resonate, and campaigns that engage. As aMarketing Specialist at Aspire, you're the maestro of the digital realm, wielding tools of creativity and analytics to sculpt the brand's presence and whisper directly to the heart of the audience. It's your chance to blend creativity with strategy, making every campaign a journey that shapes our path.

Responsibilities:

• Strategic Development: Formulate and execute comprehensive marketing strategies that bolster brand visibility and sales growth, considering both digital and traditional marketing channels.
• Campaign Management: Spearhead the ideation, creation, and execution of marketing campaigns, including project launches, ensuring seamless integration and alignment with overall marketing goals and brand identity.
• Social Media: Oversee the management of social media profiles, creating engaging content to foster brand consistency and audience interaction.
• Market Research and Analytics: Conduct in-depth market research to gather insights on customer behaviour and industry trends. Utilize analytics to assess the effectiveness of marketing campaigns and guide strategic decisions.
• Content Creation and Management: Plan, create, and optimise of marketing content across various channels, ensuring relevance and alignment with marketing objectives and brand voice.
• Brand Management: Steer brand management efforts to strengthen brand equity, ensuring a consistent and compelling brand narrative across all marketing touchpoints.
• Creative Collaboration: Collaborate with creative teams, including designers, content writers, agencies, etc. to produce high-quality marketing materials that resonate with target audiences and uphold brand standards.
• Project Coordination: Ensure the timely and efficient rollout of marketing projects and campaigns, coordinating across departments to meet objectives within budget and deadline constraints.
• Leverage AI: Utilise AI-driven tools and technologies to enhance marketing strategies, optimise campaign performance, create content, and gather insights into customer behaviour and market trends.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in marketing, with a strong portfolio of successful campaigns.
• Expertise in digital marketing tools and platforms, analytics, and social media management.
• Exceptional communication, creativity, and analytical skills.
• Exceptional attention to detail.
• A passion for leveraging AI to drive marketing innovation.
• Have a good knowledge of prompt engineering.