SEO Specialist at ZuAI

Position: SEO Specialist
Location: Remote
Type: Full-Time

About ZuAI:
ZuAI is an innovative educational technology company dedicated to transforming the learning experience for students preparing for their IB exams. We utilize cutting-edge AI technology to provide personalized learning paths and resources. We are looking for a skilled SEO Specialist to join our dynamic marketing team and enhance our online presence.

Job Overview:
We are seeking an experienced SEO Specialist with a strong background in using tools such as Semrush, Rankr, and SimilarWeb. The ideal candidate will have over two years of experience in SEO, with a proven track record of improving search engine rankings and driving organic traffic. Experience in the EdTech sector, particularly with companies like Brainly, Hegg, Byju's, or Vedantu, is highly desirable.

Responsibilities:
Conduct keyword research and use SEO best practices to increase traffic to our website.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization.
Research and implement SEO recommendations.
Develop and implement link-building strategies.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Monitor daily performance metrics to understand SEO strategy performance.
Keep up to date with the latest SEO trends, strategies, and algorithm changes.

Requirements:
Minimum of 2 years of experience in SEO.
Hands-on experience with SEO tools such as Semrush, Rankr, and SimilarWeb.
Proven experience in improving organic search engine rankings.
Experience in the EdTech industry, particularly with companies like Brainly, Hegg, Byju's, or Vedantu, is preferred.
Strong understanding of SEO best practices and algorithms.
Familiarity with HTML, CSS, and JavaScript development constraints.
Excellent analytical, organizational, project management, and time management skills.
Ability to work within a team and communicate effectively with developers and content creators.

Desired Skills:
Proficiency in using Google Analytics and other web analytics tools.
Experience with A/B and multivariate experiments.
Knowledge of ranking factors and search engine algorithms.
Strong written and verbal communication skills.
Creative problem-solving abilities and a keen attention to detail.

Benefits:
Competitive salary and performance bonuses.
Comprehensive health, dental, and vision insurance.
Opportunities for professional growth and development.
A collaborative and innovative work environment.