Content Marketing Lead | B2B SaaS | US Market

Our mission
Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them — is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.

We’re changing that.

Bookee is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll — everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.
So that they can focus on what they love — making people healthy and happy.

Scope of Work

• Orchestrating digital content strategies across all relevant channels
• Knowing which platform different kinds of content are best suited to and generating content for the same
• Research markets, competitors and industries to write original SEO ready content for company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters and social media.
• Work with product marketing and brand teams to come up with ideas for new content that our target audience is interested in
• Implementing SEO best practices
• Driving traffic and engagement that translates to leads and brand promotion
• Managing a content marketing budget
• Designing and implementing creative marketing strategies to disseminate content
• Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis.
• Monitor website analytics to identify areas for improvement and make data-driven recommendations.
• Assist in the development of user education materials, including product documentation, tutorials, and video guides.
• Develop content assets and campaigns to generate high-quality leads for the sales team.

Preferred Qualifications

• 5+ years of experience in successfully managing content strategies across channels in a B2B tech SaaS environment
• Editorial mindset with an ability to predict audience preferences
• Data-driven and highly analytical
• Proficiency with Google Analytics and social media analytics
• Understanding or desire to learn best practices for promotions and sharing content through social media channels
• Bachelor / Master degree in Marketing or relevant field.

Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.

We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts; and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.
We are excited to open up more seats in this rocket ship!