Head of Marketing | B2B SaaS | US Market

Our mission

Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them — is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.

We’re changing that.

Bookee is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll — everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.

So that they can focus on what they love — making people healthy and happy.

About the role

Seeking a dynamic Head of Marketing to lead revenue generation as a core member of our 4-person leadership team. Collaborate with founders to shape the marketing vision. Manage a team of 10 across performance, content, and product marketing. Scale and optimize the marketing function, effectively acting as our CMO. If you thrive in a fast-paced environment with a record of exceptional results, join us to drive growth and success.

Responsibilities

• Demand Generation: Lead the development and execution of customer-centric lead generation strategies, encompassing segmentation, multi-channel marketing, and targeted campaigns to drive pipeline growth, revenue tracking, and customer loyalty.

• Product and Strategic Marketing: Lead customer engagement and marketing strategy, crafting compelling product narratives, value propositions, and positioning. Collaborate with creative and digital teams to create engaging, global audience-specific content across various formats.

• Brand Development: Drive Bookee's brand and positioning through visionary data-driven strategies, ensuring consistent execution across all channels. Communicate our unique value proposition effectively to position Bookee as the top choice for potential clients.

• Thought Leadership: Be an ambassador of Bookee across media and channels through direct contribution to content creation and presentations.

• Marketing Analytics and Operations: Establish a set of key performance indicators and provide consistent reporting against the marketing team’s objectives.

• Team Leadership: Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes on the organization’s goals. Lead and manage a high-performing marketing team.

• Financial Accountability: Keep a close track of marketing spend with clear alignment to ROI and goals established by the management team.

Requirements

• 8+ years of experience in global marketing leadership, ideally within high-growth B2B SaaS company with the US as the primary geography.
• Experience working with the ACV of $5,000 to $20,000 in SaaS.
• Bachelor's degree in marketing, business administration, or related field; MBA preferred.
• Strong leadership and people management skills, with the ability to inspire and motivate a team to achieve goals.
• Proven experience developing and implementing successful marketing strategies that drive revenue growth and customer engagement.
• Strong analytical skills with the ability to use data to inform decision-making and optimize marketing campaigns.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Entrepreneurial spirit/attitude, flexibility toward dynamic change.

Good to have- A track record of success in well-funded early-stage or series A startups.

• You are skilled at being able to build connections between overall business objectives and the day-to-day work items translating information into actions.
• Experience using project management tools.

Our history and background

Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.

We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.

We are excited to open up more seats in this rocket ship!