Marketing Lead

About Basestation

Basestation is a software company that is simplifying hauling for the waste & recycling industry. We’re on a mission to empower small- and medium-sized haulers to start competing against “the big guys” in waste management. Our SaaS solution helps haulers streamline their day-to-day operations with everything from scheduling routes and tracking assets to dispatching drivers and billing customers.

To learn more, please visit https://thebasestation.com.

About the Role

We’re looking for our first Marketing Lead to join our team. In this role, you will build, own, and lead our marketing function to accelerate our growth and help Basestation achieve it's goal of becoming the operating system for the waste & recycling industry. Primary responsibilities include:

• Working closely with our Founder to build out our marketing function
• Leading all things growth and marketing, including developing our growth strategy
• Building and owning the marketing funnel
• Increasing demand for our product

About You

You are someone who is:

• A great communicator – you’re confident in your speaking and writing abilities, especially when it comes to establishing strong relationships with others (i.e. prospects, customers, colleagues)
• Intellectually curious – we don’t expect you to know all the answers on Day 1, but you’re willing to work hard to figure them out
• Unconventionally creative – doing what everyone else can do is boring, we want to stand out – and if that means doing things a little differently, then so be it
• A proud owner of their work – you are obsessed with product quality
• Not afraid to ask questions – we celebrate questions, and always want to ensure your voice is heard
• Empathetic to users – we “walk in our customers’ shoes,” meaning we never forget who we’re building for: our customers, not ourselves
• Biased to action – we don’t sit on the sidelines or ask for permission; take initiative, be bold
• Followed rather than a follower – achieving a goal is never a linear path; there are infinite ways to get there, just make sure it’s your own

It’s also helpful if you have:

• B2B SaaS marketing experience
• Owned and managed marketing initiatives / funnels
• Generated demand for a product that people love