Creative Strategist (Performance Creative, UGC, Paid social)

About the company
We are a data-driven, creative agency focused on performance marketing. Our team specializes in crafting impactful campaigns that deliver results. Working with a global talent team, we serve renowned clients like YouTube, Google, and NewBalance.

About the position
The creative strategist will be in charge of research, orienting the in-house production, the UGC creator production, the design and post-production team, and performance analysis and optimization.

*This role is for you if you have: *

• An analytical mindset
• A high degree of creativity
• A robust understanding of paid media & paid media platforms
• An excellent understanding of organic media
• Team management skills

Responsibilities:

• Learn & conduct extensive research on clients
• Develop and execute creative strategies across paid media platforms that align with direct response and performance goals.
• Analyze and leverage data to inform creative decisions, ensuring campaigns are optimized for performance and ROI.
• Work closely with both creative and data teams to produce content that is not only visually compelling but also drives measurable actions.
• Conduct continuous A/B testing and adapt strategies based on real-time feedback and analytics to improve campaign effectiveness.
• Stay updated with digital marketing trends (Organic & Paid) and incorporate innovative approaches to enhance campaign performance.