Digital Marketing Intern 2024

****About Bird&Be:

The current fertility experience is broken, and we want your help making it better. We are a consumer health company that empowers all folks on their path to parenthood with centralized, at-home solutions. Our doctor-developed products accelerate access to fertility care through early screening and education, and impact outcomes with clinical grade supplements at all stages of the journey. We believe in a future where fertility care is widely accessible, destigmatized, and simplified. We are an early stage startup, and are building a brilliant team that is excited to help solve this complex problem.

****About you:

You want to be part of a startup that is having a massive impact on people’s lives. You are creative and scrappy, love to collaborate, and are resourceful. You’ll need to be as passionate about our vision and as ambitious for growth as the founding team. You love data and harness data-driven insights to drive growth and engagement. You want to be part of a small team that is having a massive impact on people’s lives.

****About the role

This role is focused on digital marketing and community development, reporting directly to the founders and marketing manager. Your role is to support communications in the US and Canada, build and expand our online audience, community and user base. You’ll be working closely with our designer and developer to execute creative and effective marketing campaigns, turning small budgets into highly successful outcomes. You will need to be nimble and resourceful and be able to recommend changes as we test different customer acquisition strategies.

This role is multifaceted - you will support owned platforms (website, blog, email) and paid (digital marketing - SEM, paid social). You will need to be nimble and resourceful. You will work cross-functionally with our designer and developer to create assets and drive revenue and audience growth in the Canadian and US markets.

****Your responsibilities:

Work with Growth and Content Marketing Managers to support:

• Organic Pinterest strategy & execution
• Organic YouTube strategy & execution; get us up to date with all content posted and help to create briefs for doctors specific to YouTube
• Support Influencer/Creator Outreach, Digital Partnership Outreach and sourcing UGC for ads
• Help define strategy and plan for larger campaigns
• Email support and execution (overseen by email marketing team); drive newsletter sign ups, email marketing and landing page development
• Explore new platform advertising and implement strategy
• Building brand awareness and authority, driving traffic and growing the business with customer acquisition as top priority, and increasing ROAS on paid channels
• Dig into retention by learning to analyze cohort data and implement retention and loyalty strategies
• Research competitors, industry trends, best practices and apply learnings to our strategies
• Admin support where needed (we are a startup, so all hands on deck!)

****Role requirements:

• Excellent verbal and written communications skills and full proficiency in English
• Excellent knowledge of media, cultural landscape and societal dynamics in Canada and the US
• Strong problem solving skills with a creative approach
• Thrives in a scrappy, fast-paced environment
• Generous and passionate team player with strong organizational skills
• Paid internships are available to students who meet the WIL requirements:
• Be registered full-time or part-time in an Arts, Humanities, Social Sciences, Science, Technology, Engineering, Math, or Business Program within publicly funded Canadian post-secondary institution, regardless of age
• Have Canadian citizenship or Permanent Resident or Refugee Status
• Be legally entitled to work in Canada
• Provide proof of Enrollment/ registration
• Provide proof of Citizenship / Residency
• More information on the WIL qualifications: https://etalentcanada.ca/for-job-seekers/programs/work-integrated-learning-wil-digital