Senior Associate - Digital Marketing

Job Summary:

Will drive acquisition/remarketing campaigns through paid marketing, web and app. Responsible for running various marketing campaigns and driving traffic and revenue through the paid channel.

Job responsibilities:

1. Facebook & Google Marketing: Responsible for enabling/optimization of different branding/transactional campaigns on Google/facebook. Ensuring placements to the right audience on the right platform at right time with relevant content

2. Responsible for optimizations of different campaigns on ROI, Conv%, CPA and CPTs across platforms and channels

3. Manage monthly and annual goals for revenue growth via paid channels.

4. Reporting: Analysing and publishing timely reports on performance marketing spends, traffic, CTRs, Conversion rates and ROI

5. Hands on experience in creating and managing various campaigns on PLA, GDN, GSN, FB and alike platforms