People at ChipIn

echster exists to fix a structural flaw in retail: the upgrade reset. Every 18–24 months, retailers reacquire their own customers. We believe that shouldn’t happen. We’re building infrastructure that changes how value flows in device retail — shifting from one-off transactions to recurring, compounding relationships. We’re mission-driven and bold, but grounded in reality. We care about economic integrity, technical rigour, and long-term thinking. This isn’t about hype or short-term wins. It’s about building something structurally sound that can define a category.