Performance Marketing / PPC Specialist

• Daily account management of pay per click accounts on Google AdWords, Facebook and other platforms for eJOHRI.
• Maintain and closely monitor conversions, keyword bids, daily & monthly budget caps, quality score and other important account metrics.
• Drive efficiencies across display ads on AdWords, Facebook and explore other advertising platforms for high ROI.
• A/B test and generate new display and paid search campaigns for different marketing initiatives.
• Closely monitor and optimize campaigns on a daily basis, generate weekly and monthly reporting for conversions, revenue tracking and other metrics, across platforms
• Provide recommendations, inputs and execute strategies for keyword optimization, campaign structuring, segment targeting and other aspects aligned with business goals.
• Create goals in web analytics and track performance for different business objectives.
• Manage and maintain updates for large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Keep pace with new performance marketing trends and developments.
• Communicate performance to the team and management on PPC initiatives.
• Work closely with the other team members to meet business goals.