Marketing Manager

Should have a sound understanding of healthcare space, audience, reach and the competitive landscape.

• Develop strategy, tactics and manage marketing programs and campaigns to drive demand, generate leads, shape market perceptions, and engage target audiences, etc.
• Deploy successful marketing campaigns from ideation to execution.
• Produce valuable and engaging content for website that attracts and converts our target groups.
• Devise 360-degree marketing and promotion plans across all channels - both online and offline, through both ATL and BTL activities. Greater emphasis on Digital.
• Track effectiveness of marketing programmes, identify gaps and areas of improvement
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.
• Experience and well versed with Digital Marketing tools and strategies to drive growth.