Senior Creative Copywriter

About the company:

Life & Half is new age digital first, metric driven brand marketing think tank specialising in setting up startup digital products (commerce or content). We handle a range of services, from brand positioning, integrated marketing strategy for offline / online, social media, content creation, on-ground activation - depending on what a startup needs, to monetise / grow traffic. Our in house team currently develops and designs content for an impressive new-age digitally-demanding client roster - from retail to publishing. The uniqueness of Life & Half digital solutions, lies in blending offline & online initiatives to meet overall business objectives + approaching branding, strategies & content with data-led decision making. Life & Half is a great workplace to get a headstart in world of online content, social media, analytics, brand marketing & design.

KRA
Campaigns - think Ideas & execution - Translate briefs into impactful ideas - yours ideas across campaigns and social media - should solve business problems, deliver on brand mission. Social - Develop social calendar, think ideas, write for memes, captions, reels & video content Branding - Develop brand tone of voice, develop brand descriptions and set writing guidelines. Needs to be very talented writing at par with global brands. Video - Think film ideas, write scripts, coordinate with production team, director, set designer and manage on-set direction, guide video editing team for final video delivery. Creative operations - You should be able to manage full delivery on campaigns or social media calendar - from briefing creators on reel content, to discussing content ideas with clients, reworking feedback to on-set direction for films. Creative detailing & execution - you should be expertly able to break down top-level campaign ideas into detailed creatives across various channels - from social to collab content to digital films. Drive account KPIs - from link-clicks to site/app to engagement and reach Develop SOPS - Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client Company Visibility - Develop an enviable creative portfolio for L&H & its clients. Be proactive at networking with industry peers, participate in events and crack the communication playbook stack for today’s always-on, hyper-channel active brands. No baggage - be extremely open minded, flexible and intuitive about cracking new content formats, new ways of creative operations and explore new definitions of being a writer today

*Eligibility *
Prior experience of 8 months -1 year working with an online / digital-first business or company to have an understanding on performance metrics & analytics. People having prior experience with top e-commerce companies, understanding of excel will be preferred Should have excellent knowledge of excel, should be good with data reporting, be an on-trend reader of prominent marketing & brand publications Be great at managing client relationships, interaction and meetings Strong planning and daily work management skills - be extremely organised.

Success evaluation
Developing impactful social strategy & content plan that build the account SOV to its target audience Your ideas must create buzz in the communication and content space - social, video, digital films, and new brand launches.

*What you’ll achieve *
Work with some of the best known names in India for clients like Zomato, Times Internet Gaana, GlobalBees, Forbidden Foods, Times of India Digital and many more. Gain industry relevant and trending experience -