Growth Marketer

About ownpath

ownpath is a design and technology platform building at the intersection of design, engineering, and AI.

We work across three verticals:

Studio — We partner with startups and global enterprises like Hero Motocorp, Philips to solve high-stakes design and engineering problems across automotive, finance, healthcare, and AI.

Labs — We build our own products, tools, and experiments.

Academy — Where our journey began, and which we're now re-launching to help shape the next generation of designers.

For the last few years, we've been focused on building. Now it's time to tell our story.

The Role

ownpath is looking for a Growth Marketer who can help build ownpath’s visibility, strengthen its market positioning, and generate qualified business opportunities. This role combines strategic thinking with hands-on execution across content, campaigns, distribution, partnerships, and growth initiatives.

You’ll work closely with the Founder’s Office, design leadership, and business development to translate our expertise and work into a strong market presence and a consistent pipeline of opportunities.

What You'll Do

• Develop and execute growth marketing initiatives aligned with ownpath’s business goals, target clients, and service offerings.
• Build and maintain a marketing calendar across LinkedIn, the website, newsletters, events, and other relevant channels.
• Develop content that communicates ownpath’s expertise, point of view, and capabilities across product design, brand design, engineering, and AI.
• Work with the team to turn client projects, case studies, testimonials, and internal expertise into compelling marketing assets.
• Collaborate with leadership and design teams to develop thought leadership, founder-led content, industry insights, and perspectives on emerging trends.
• Own organic content distribution and channel growth, tracking performance and continuously improving what works.
• Identify relevant industry communities, events, partnerships, and platforms to increase brand visibility among enterprise decision-makers, founders, and product leaders.
• Plan and coordinate marketing initiatives such as roundtables, design reviews, workshops, podcasts, and other community-led activities.
• Support business development by creating pitch materials, credentials decks, case studies, service narratives, and other sales enablement assets.
• Research target industries, ideal customer profiles, competitors, and market trends to identify opportunities for positioning and outreach.
• Work with the business development team to design campaigns and initiatives that attract qualified leads and strengthen existing relationships.
• Track marketing performance through relevant metrics such as qualified inbound leads, website engagement, content performance, event participation, and contribution to pipeline.
• Experiment with new channels, formats, AI tools, and workflows to improve marketing effectiveness and execution speed.
• Manage marketing priorities and budgets thoughtfully, focusing on initiatives that create meaningful business value.

What We're Looking For

• 3–6 years of experience in growth marketing, B2B marketing, content marketing, or brand-led growth.
• Experience building organic marketing initiatives, preferably for a B2B company, design studio, technology company, or professional services business.
• Strong writing and storytelling skills, with the ability to communicate complex ideas clearly and thoughtfully.
• An understanding of LinkedIn, content distribution, SEO fundamentals, website analytics, and marketing performance measurement.
• The ability to translate business objectives into practical marketing plans and execute them independently.
• Experience collaborating with founders, senior stakeholders, designers, and business development teams.
• Strong research skills and an understanding of how to identify and reach relevant decision-makers.
• A commercial mindset, with the ability to connect marketing activities to qualified opportunities and business outcomes.
• Comfort working in a lean team where you’ll be expected to own initiatives from planning through execution.
• Familiarity with AI tools and a willingness to experiment with new approaches to marketing and content production.

Why ownpath

• Build the growth engine for a multidisciplinary design and technology studio.
• Work closely with the founder and leadership team on positioning, market visibility, and business growth.
• Turn real client work and specialist expertise into meaningful content and market-facing initiatives.
• Experiment with events, partnerships, thought leadership, and new growth channels.
• Have direct ownership of initiatives and visibility into how marketing contributes to the business.
• Collaborate with designers, engineers, researchers, and product thinkers solving meaningful problems.
• High ownership, autonomy, and the freedom to move quickly.
• Competitive compensation aligned with growth and long-term impact.
• Flexible hybrid work environment built around trust, ownership, and continuous learning.