Content Success Manager

*Individual Contributor + Team Management Role
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SellerApp is an e-commerce intelligence and analytics company helping brands, sellers, and agencies launch, optimize, and scale their businesses across online marketplaces.
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Our platform combines data analytics, advertising intelligence, automation, and AI-powered insights to help customers improve revenue, streamline operations, and make faster decisions. SellerApp has been recognized by Amazon for technology innovation and is an Amazon Advanced Ads Partner.

We operate in a fast-paced environment where curiosity, ownership, adaptability, and measurable impact are essential.

Role Overview

We are looking for an energetic and numbers-focused Content Manager who can independently create high-quality content while also managing contributors, freelancers, and content workflows.

You will work closely with the Product, Customer Success, Sales, Performance Marketing, and Design teams to develop content that improves organic visibility, generates qualified leads, supports product adoption, and strengthens SellerApp’s position as an e-commerce intelligence leader.

The ideal candidate understands modern SEO, AI-powered search, Answer Engine Optimization, Generative Engine Optimization, and the changing ways users discover and consume content.

Key Responsibilities

1. Build and execute a measurable content strategy aligned with traffic, lead generation, product adoption, and revenue goals.
2. Create blogs, landing pages, case studies, white papers, product tutorials, email campaigns, social media content, and sales enablement material.
3. Optimize content for SEO, AEO, GEO, AI search results, featured snippets, and conversational search.
4. Use AI tools to improve content research, ideation, production, optimization, repurposing, and distribution.
5. Develop product documentation and educational content that helps customers derive maximum value from SellerApp.
6. Manage the editorial calendar and ensure consistent, timely content delivery.
7. Edit and improve content created by internal writers, freelancers, and subject-matter experts.
8. Collaborate with Product, Sales, Customer Success, and Design teams to identify new content opportunities.
9. Track content performance using traffic, rankings, conversions, engagement, leads, and revenue contribution.
10. Refresh existing content based on search trends, algorithm changes, product updates, and performance data.
11. Identify new content formats and distribution opportunities across search engines, AI platforms, communities, email, and social channels.
12. Manage and mentor content team members as the function grows.

What We Are Looking For

• Strong experience in B2B SaaS, e-commerce, technology, analytics, or digital marketing content.
• Excellent writing, editing, storytelling, and research skills.
• Strong understanding of SEO, keyword research, content clusters, backlinks, and conversion-focused content.
• Awareness of AEO, GEO, AI Overviews, large language model visibility, and emerging content discovery trends.
• Comfortable working with analytics tools and making decisions based on numbers.
• Ability to manage both strategy and execution.
• Energetic, proactive, and ready to take ownership of challenging goals.
• Ability to work across multiple projects in a fast-moving environment.
• Experience managing writers, freelancers, agencies, or cross-functional content contributors.
• Strong interest in e-commerce, marketplaces, digital advertising, and AI.

Key Success Metrics

• Growth in qualified organic traffic.
• Improvement in keyword and AI-search visibility.
• Marketing-qualified leads generated through content.
• Content-assisted conversions and revenue.
• Growth in email subscribers and engagement.
• Improvement in product adoption through educational content.
• Content production quality, consistency, and turnaround time.
• Performance of refreshed and repurposed content.

Ideal Mindset

You should be someone who combines creativity with commercial thinking. You enjoy experimenting with new formats, tracking performance, learning from numbers, and continuously improving results. You are comfortable being both a hands-on content creator and a manager who can build processes, guide contributors, and take complete ownership of the content function.