Video Editor

Job Description: Video Editor

Company: Flo Mattress

Location: Mumbai

Department: Marketing

Experience: 2–5 years

About Flo Mattress

Flo is one of India’s leading direct-to-consumer mattress brands, on a mission to help people sleep better. We combine high-quality products, thoughtful innovation, and customer obsession to make better sleep accessible to more Indians.

As we continue to scale, video is a critical part of how we build our brand, educate customers, tell our story, and drive growth across digital platforms.

We’re looking for a creative, fast-moving Video Editor who understands internet culture, has a strong eye for storytelling, and can turn raw footage into compelling content that captures attention and drives results.

What You’ll Do

1. Create Social Media Content

• Edit engaging Instagram Reels, YouTube Shorts, and other short-form videos.
• Turn ideas, scripts, and raw footage into compelling stories with strong hooks and pacing.
• Create content around sleep education, product benefits, customer experiences, founder stories, factory operations, and behind-the-scenes moments.
• Stay updated on social media trends, formats, transitions, and editing styles.

2. Create Performance Marketing Creatives

• Edit video ads for Meta, YouTube, and other digital advertising platforms.
• Develop multiple creative variations, hooks, opening frames, and formats to test different approaches.
• Understand what makes people stop scrolling, watch longer, and take action.
• Work with the performance marketing team to analyse creative performance and improve future edits.

3. Own End-to-End Video Editing

• Edit raw footage into polished, platform-ready videos.
• Handle sound design, music, subtitles, motion graphics, transitions, colour correction, and basic visual effects.
• Repurpose long-form videos into multiple short-form assets.
• Maintain consistency with Flo’s brand identity while adapting to different content styles.

4. Collaborate on Content Production

• Work closely with the marketing, creative, and content teams to bring ideas to life.
• Participate in brainstorming sessions and contribute ideas for new video formats and concepts.
• Help plan shoots by identifying footage, visual references, and editing requirements.
• Coordinate with videographers, creators, and other stakeholders to ensure timely delivery.

**5. Manage Speed