Marketing Associate

Company: Wiseguard
Type: Part-time / Freelance
Location: Remote
Experience: 1–3 years
Compensation: Competitive, based on experience and quality of work

About Wiseguard

Wiseguard is building the trust infrastructure for the internet, helping people protect themselves from scams, identity theft, impersonation, data exposure, deepfakes and other forms of digital deception.

We are an early-stage startup moving fast, and we are looking for someone who can help us build our creator-led growth engine and performance marketing content.

What you'll be doing

You will work directly with the founding team across influencer marketing, creator community building and performance marketing.

1. Micro-influencer outreach

• Identify relevant micro-influencers and creators, primarily in the US market
• Build and maintain a database of creators across TikTok, Instagram, YouTube and other relevant platforms
• Reach out to creators, pitch Wiseguard and manage conversations
• Negotiate collaborations and coordinate content creation
• Track outreach, responses, collaborations and performance

2. Build a Wiseguard creator community

• Build and manage a community of Wiseguard creators/influencers
• Keep creators updated with new product features, trends, content ideas and campaign briefs
• Regularly share specific video concepts, hooks, scripts and examples that creators can adapt for their audiences
• Help turn successful content into repeatable creator playbooks

3. Performance marketing creative

• Research competitors and identify ads, hooks, angles and formats that are working
• Write and iterate short-form video scripts for Meta, TikTok, YouTube and other channels
• Develop different hooks and creative angles for the same product/message
• Study winning ads and translate their underlying creative strategy into Wiseguard concepts
• Work with the founding team to test and improve scripts based on performance

4. AI-generated ad production

• Work with AI video/ad agencies and creators to turn scripts into actual ads
• Brief agencies clearly and manage creative iterations
• Explore and test new AI tools for generating UGC, video ads, voiceovers and creative variations
• Build a library of winning creative concepts and reusable formats

5. Community, Forum & AEO Growth

• Build Wiseguard’s presence across Reddit, Quora, relevant forums, communities and discussion platforms where people are actively discussing scams, privacy, identity theft, online safety and digital security.
• Identify relevant conversations and contribute genuinely useful, non-promotional content that builds awareness and credibility for Wiseguard.
• Create and publish educational content, answers, discussions and posts around questions people are already searching for.
• Identify recurring questions and pain points across communities and turn them into content opportunities for Wiseguard.
• Help build Wiseguard’s authority and online presence in a way that improves Answer Engine Optimization (AEO), so Wiseguard is increasingly surfaced when people ask AI platforms and search engines questions around online privacy, scams, identity protection and digital safety.
• Track which topics, communities and content formats generate the most engagement, traffic and brand mentions, and double down on what works.

What we're looking for

You don't need to be a senior marketer. We are looking for someone hands-on, curious and execution-oriented.

You should ideally have:

• 1–3 years of experience in influencer marketing, creator marketing, social media, performance marketing or a related role
• Experience identifying and reaching out to micro-influencers/creators
• Experience writing or developing short-form video scripts
• Good understanding of TikTok/Reels/Shorts and what makes content perform
• Ability to research competitors and identify winning creative patterns
• Basic understanding of performance marketing and metrics such as CTR, CPA, CAC, ROAS, etc.
• Comfort using AI tools for content creation and research
• Strong written English
• Ability to work independently and move quickly

Most importantly: show us what you've done

Please do not apply with just a CV.

We want to see actual examples of your work.

Please share 2–5 examples of:

• Influencer/creator campaigns you have worked on
• Creators you have sourced or partnered with
• Video scripts you have written
• Ads or social content you have developed
• Any performance marketing creative you have worked on

If you don't have professional examples, you can submit a sample project you created specifically for this application.

A great fit for this role would be someone who...

• Constantly notices interesting ads and asks, "Why is this working?"
• Understands internet culture and short-form content
• Can find 50 relevant creators without being told exactly where to look
• Can write a strong hook in 10 minutes
• Is comfortable experimenting with AI tools
• Doesn't wait for detailed instructions
• Is equally comfortable doing research, sending 100 DMs and rewriting a script 10 times
• Wants to build something from an early stage rather than simply manage an existing social-media calendar

This is NOT

• A traditional social media manager role
• A content calendar / posting role
• A purely influencer relationship-management role
• A role where you simply execute briefs given to you

We want someone who can find opportunities, come up with ideas, execute them and learn from what works.

To apply

Please send:

1. Your CV / LinkedIn profile
2. 2–5 examples of relevant work
3. A short note explaining your experience with influencer/creator marketing and performance marketing
4. Your expected part-time availability per week
5. Your expected monthly compensation

Bonus: Tell us about one consumer cybersecurity/privacy ad or creator video you've seen recently that you thought was particularly effective—and why.