Marketing Lead for Outdoo AI

About Outdoo AI

Outdoo is the enterprise AI roleplay and training platform for customer-facing teams — ranked #1 in customer satisfaction on G2 — trusted by 250+ enterprises, including Globe Life, Cvent, Invitation Homes, and Keller Williams, to close the loop between training and revenue outcomes through closed-loop coaching, contextual roleplay practice, and workflow simulation. With growing adoption across Fortune 500 companies and a rapidly expanding enterprise customer base, we're building a world-class marketing team to match our product's ambition.

You will be:

• Responsible for taking the Go-To-Market strategy and developing a comprehensive marketing plan to support the growth expectations
• Work with the founders to monitor market trends and competitive activities and implement initiatives to drive wins over the competition
• Speak with current and prospective customers to thoroughly understand pain points and personas.
• Create nurture programs for specific audience segments in alignment with sales efforts.
• Be hands-on with executing campaigns to generate leads and increase brand visibility
• Establish strong communications with the sales and customer success teams to improve conversion metrics across the funnel.
• Ensure we are attributing and tracking the funnel correctly
• Build team going forward to scale marketing

Experience

• 4+ years of relevant work experience in marketing for B2B, SaaS companies - MUST
• Knowledge of how to market to B2B buyers using a wide variety of offers (e.g., Content, white papers, case studies, webinars, landing pages and quick growth tactics) and across different channels (email, social, communities).
• Experience with marketing tools and automation platforms

If you have any questions about the company, the role or the process, write to us at [email protected]