Growth Marketer (Conversion & Analytics)

We are looking for a highly analytical Growth Marketer to build, scale, and optimize our lead generation and user acquisition engines. In this role, you won't just be running ads—you will dive deep into our internal tools and analytics dashboards to track the entire user journey, identify conversion bottlenecks, and drive sustainable growth.

You will be responsible for bringing high-intent learners and families to our platform and ensuring our website and funnels are perfectly tuned to convert that traffic into active enrollments. If you love A/B testing, dissecting conversion rates, and scaling paid acquisition channels, this is the role for you.

Position Type: Full Time / Part Time or Contractor depending on several variables

Key Responsibilities
Lead Generation & Paid Acquisition: Manage and scale campaigns across paid social (Meta, TikTok) and paid search (Google Ads) to drive a consistent volume of high-quality leads.

Conversion Rate Optimization (CRO): Utilize internal tools and product analytics to track user behavior from the first ad click to the final signup. Identify drop-off points and run continuous A/B tests on landing pages and onboarding flows to improve the conversion rate.

Messaging & Value Positioning: Craft compelling ad copy and landing page experiences that highlight our core platform benefits: providing clear progress reports on your student, delivering visibility on where students succeed and fail, and offering practice questions for every topic so students can prepare for exams.

Internal Data & Analytics: Partner with the product and engineering teams to build and refine internal growth dashboards. Monitor daily, weekly, and monthly growth metrics including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and funnel conversion rates.

Lifecycle Marketing: Build automated email and SMS workflows to capture leads who don’t convert on day one, nurturing them until they are ready to enroll.

Creative Testing: Rapidly test new ad creatives, headlines, and formats to discover what resonates best with parents and learners, letting data dictate the marketing strategy.

Who you are

Highly Analytical: You live in the data. You are proficient with internal tracking tools, product analytics (e.g., Mixpanel, Amplitude, Google Analytics), and CRM data. You know how to read a conversion funnel and know exactly which levers to pull to improve it.

Platform Expertise: Proven track record of profitably managing ad budgets on Meta Ads and Google Ads.

Testing Mindset: You have a systematic approach to experimentation. You know how to design tests for statistical significance and apply those learnings to scale growth.