Demand Generation Manager, US Banking & Financial Services

About Navtech

Navaratan Technologies (Navtech) is a B2B enterprise AI company founded in 2013. It is
headquartered in Wilmington, Delaware, with its delivery hub in Hyderabad, and serves
300+ clients across 11 countries.

Navtech builds agentic AI platforms for banking and financial services. It is recognized as
a Gartner Sample Vendor in the enterprise agentic AI landscape.

Role summary

You will build and run Navtech's demand generation engine for US mid-market banks,
credit unions, and financial services firms. You'll use Navtech's marketing collateral across
email, LinkedIn, paid media, and events to generate qualified sales meetings and
measurable pipeline for the banking sales team.

This is not a cold-calling or closing role. You own the top of the funnel and hand qualified
meetings to sales.

Key responsibilities

• Targeting and segmentation. Define and maintain the target account list, for example
  community and regional banks of roughly $1B–$20B in assets, credit unions, and
  specialty lenders. Map buying committees such as the CIO/CTO, COO, Chief Digital
  Officer, Head of Retail Banking, and Head of Risk.

• Email campaigns. Plan and run multi-touch outbound and nurture sequences that hold
  up for a banking audience. Manage domain health, deliverability, and CAN-SPAM
  compliance.

• LinkedIn. Run Navtech's company page content calendar for BFSI. Build thoughtleadership posts for leadership profiles. Run Sales Navigator-driven outreach
  programs.

• Paid media. Plan, launch, and optimize LinkedIn Ads and Google Ads campaigns aimed
  at target accounts. Own budget, cost per lead, and cost per meeting.

• Events. Identify and plan participation in US banking events, such as ICBA Capital
  Summit, ABA conferences, BAI Beacon, Finovate, Money20/20, and state banking
  association meetings. Run webinars and virtual roundtables. Handle pre-event
  outreach and post-event follow-up.

• Collateral use. Turn existing case studies, product pages, and decks into campaign
  assets like one-pagers, email copy, ad creative briefs, and landing pages, working with
  the designer, content writer, and web developer.

• Lead qualification and handoff. Agree lead stages (MQL to SQL) with sales, qualify
  inbound and campaign responses, and book meetings for the banking sales team.

• Reporting. Track and report weekly on the funnel: reach, engagement, MQLs, meetings
  booked, sales-accepted leads, pipeline value, and channel ROI.

Success metrics (first 6–12 months)

• Qualified meetings per month accepted by the banking sales team (target set jointly with sales)
• Pipeline value sourced by marketing
• Cost per qualified meeting, by channel
• Growth in engagement from target accounts, measured by account coverage and multi-contact engagement

Requirements

• 5–8 years in B2B demand generation or growth marketing, with at least 3 years targeting US buyers
• Hands-on experience running email, LinkedIn (organic and paid), Google Ads, and event campaigns end to end
• Working knowledge of CRM and marketing automation tools (HubSpot or Salesforce), data tools (Apollo, ZoomInfo, or similar), and LinkedIn Sales Navigator and Campaign Manager
• Strong written English suited to senior US financial services executives
• Analytical and comfortable owning budgets, attribution, and funnel metrics
• Willing to work with regular overlap with US Eastern time

Preferred

• Experience marketing to US banks, credit unions, fintechs, or regulated industries
• Familiarity with how banks buy technology: long cycles, vendor risk and compliance reviews, committee decisions
• Exposure to account-based marketing (ABM)
• Understanding ofAI or enterprise software positioning