Meta & Google Ads Manager - B2B (Contract)

About the role

We are looking for an experienced Meta Ads and Google Ads Manager to help us optimize and scale paid advertising campaigns for AeroLeads, a B2B sales intelligence and lead generation SaaS product.

This is initially a contract/freelance role. We already have campaigns running and are looking for someone who can review what we are doing, identify problems and opportunities, improve performance, and help us generate more qualified B2B leads and customers at a sustainable cost.

What you will work on

• Manage and optimize Meta Ads (Facebook and Instagram) and Google Ads
• Audit our existing campaigns, targeting, creatives, keywords, landing pages and conversion tracking
• Improve lead quality, conversion rates, CPA/CPL and overall ROAS
• Create and test new audiences, campaigns, ad copy and creatives
• Optimize budgets based on actual campaign performance
• Set up and verify conversion tracking, attribution, Meta Pixel and Google Ads/Analytics tracking where required
• Regularly analyze results and explain clearly what is working, what is not, and what should be changed
• Focus on generating qualified B2B leads and paying customers, not just clicks, impressions or traffic

What we’re looking for

• 3+ years of hands-on experience managing Meta Ads and Google Ads
• Proven experience running performance campaigns that generated leads or sales
• B2B, SaaS or software marketing experience is strongly preferred
• Strong understanding of Google Search Ads, keyword targeting, negative keywords, remarketing and conversion optimization
• Strong understanding of Meta audiences, retargeting, creatives and campaign optimization
• Comfortable working with campaign data and making decisions based on results
• Able to show examples of campaigns you personally managed and the results achieved

Important: We are specifically looking for someone with hands-on paid advertising experience. Please include examples of previous Meta/Google campaigns you managed, approximate ad spend, CPL/CPA/ROAS achieved, and what you personally did to improve the campaigns.

We will start with a contract engagement focused on improving our existing campaigns. If the results are good, this can become an ongoing long-term engagement.