Founding Sales

About Rothenhall

Rothenhall is building the AI operating layer for modern businesses.

Our first product, Cailyx, helps companies understand how AI systems discover, perceive, and recommend them, then turns those insights into actions that improve visibility and growth.

We are at an early stage with real customer validation, early measurable outcomes, and a growing founder community across India, Europe, and the US.

Now we're looking for someone to build our sales engine from the ground up.

This isn't a role where you'll inherit a list of leads and follow a playbook.

You'll help write the playbook.

The role

As our Sales Lead / Founding Sales hire, you'll own the journey from first conversation → qualified opportunity → proposal → closed customer → expansion.

You'll work directly with the founder to identify the right customers, develop our sales motion, run discovery calls, demonstrate Cailyx, close deals, and turn what we learn into a repeatable sales process.

You'll have significant ownership over how Rothenhall goes to market.

What you'll own

Lead generation

Identify and build lists of high-potential companies and decision-makers
Research prospects and identify relevant business problems
Build outbound campaigns across email, LinkedIn and other relevant channels
Work with our founder community to generate referrals and warm introductions
Experiment with new channels for acquiring customers

Sales development

Initiate conversations with founders, CEOs, CMOs, growth leaders and other relevant decision-makers
Craft personalized outreach rather than relying on generic templates
Qualify prospects based on pain, urgency, fit and buying intent
Turn cold and warm conversations into qualified opportunities

Discovery & demos

Run discovery calls and understand the customer's business, growth challenges and current workflows
Demonstrate Cailyx and communicate its value in business terms
Translate technical AI/visibility concepts into clear commercial outcomes
Develop proposals and solutions around customer needs

Closing

Own opportunities through the entire sales cycle
Handle objections and commercial negotiations
Follow up relentlessly without being pushy
Close new customers and help establish repeatable deal structures
Maintain accurate pipeline and forecasting

Customer expansion

Stay close to customers after the sale
Identify opportunities for additional products, services or longer engagements
Turn successful customers into referrals, case studies and advocates
Feed customer feedback back into product and GTM
You'll also help build

This is an early-stage role, so you'll be involved beyond traditional sales.

You'll help us figure out:

Who our highest-value customer is
Which industries and personas convert best
Our ideal customer profile
Our sales messaging
Pricing and packaging
Outbound strategy
Sales qualification criteria
Our CRM and pipeline process
What makes prospects convert
Why prospects don't convert
How we turn founder-community relationships into customers

In short: you'll build the sales machine while using it.

What we're looking for

We're looking for someone who is:

Highly driven and comfortable operating with ambiguity
Excellent at communication and relationship building
Confident speaking with founders and senior executives
Strong at consultative selling
Comfortable with outbound prospecting
Persistent without being aggressive
Commercially sharp and outcome-oriented
Comfortable learning a technical/AI product quickly
Excited by early-stage startups
Willing to get their hands dirty across the entire sales funnel