Creative Strategist & Content Creator

• Company: Yug Brands
• Location: Bengaluru
• Work mode: In-office
• Experience: 1–3 years
• Employment: Full-time

About Yug Brands

Yug Brands is building a portfolio of modern, design-led consumer brands focused on creating products people genuinely want to own. We are a young, ambitious and fast-moving company, and content is a critical part of how we build our brands. We’re looking for a Creative Strategist & Content Creator who can take complete ownership of the content creation process.

About the Role

We’re looking for someone who can think creatively, understand social media, and execute.

You won't just receive a brief and make a video.

We want you to identify opportunities, come up with concepts, write the script, shoot the content, edit it and deliver the final asset—quickly.

You'll work closely with the marketing team to create content across paid and organic channels. This will include performance ads, social media content, product videos, brand storytelling, creator-style content and experimental formats.

The ideal person is someone who lives on social media, understands what makes people stop scrolling, keeps up with emerging formats and trends, and can turn an idea into a finished piece of content without needing a large production team.

What You'll Own

• Develop creative concepts and content ideas.
• Create video concepts specifically for Meta ads and performance marketing.
• Write hooks, scripts, dialogues and storyboards.
• Shoot videos independently using cameras, smartphones and other equipment.
• Direct shoots involving presenters, influencers, creators and team members.
• Edit videos end-to-end, including cuts, pacing, subtitles, music, sound design and basic motion graphics.
• Create multiple hooks, edits and variations of the same concept for creative testing.
• Stay deeply plugged into Instagram, YouTube, Meta and emerging social platforms.
• Identify trends, formats, memes and creator styles that can be adapted for our brands.
• Turn product features and benefits into interesting, entertaining and aspirational content.
• Create content that feels native to the platform rather than traditional advertising.
• Work closely with the marketing and performance team to understand creative performance and improve future content.
• Build a consistent pipeline of content ideas and finished assets.
• Take an idea from concept → script → shoot → edit → final deliverable.

What We're Looking For

• 1–3 years of experience in content creation, creative production, advertising, filmmaking, social media or a related field.
• Strong understanding of short-form video, especially Instagram Reels and Meta ads.
• Ability to shoot and edit videos independently.
• Strong understanding of hooks, storytelling, pacing and visual communication.
• A sharp instinct for what makes people stop scrolling.
• Strong awareness of current social media trends, formats and creator culture.
• Ability to turn a product, problem or insight into a compelling content idea.
• Proficiency in editing tools such as Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut or similar.
• Comfortable shooting with both a smartphone and/or camera.
• Good understanding of framing, lighting, sound and production.
• Ability to move quickly from idea to finished content.
• Strong communication and collaboration skills.
• A strong portfolio that demonstrates your ability to think and execute, not just edit.

You’ll Be a Great Fit If...

You're the person who:

• Constantly saves Reels and thinks, “We should make something like this.”
• Notices emerging content formats before they become mainstream.
• Can watch an ad and understand why its hook, structure or creative works.
• Can pick up a camera and produce good content without a large production setup.
• Can take raw footage and turn it into a compelling finished video.
• Doesn't need to be told exactly what to create.
• Enjoys experimenting and testing different creative approaches.
• Cares about performance, not just aesthetics.
• Is equally comfortable brainstorming an idea and sitting down to edit it.
• Takes ownership and gets things done.

This Role Is Not For You If...

You primarily want to:

• Execute detailed briefs handed to you.
• Only manage social media calendars.
• Create static posts and basic Canva creatives.
• Shoot occasionally while someone else handles editing.
• Depend on an agency or production team for execution.
• Make content that looks good but doesn't have a clear objective.

We're looking for someone who wants to own the entire creative process.

Why Join Yug Brands?

This is an opportunity to join a young company where you'll have real creative ownership.

You'll work across strategy, ideation, scripting, production, editing, performance marketing and brand building, not just one small part of the content process.
You'll also get to see your work directly influence the growth of a real consumer brand.
If you want to build content that goes beyond making a brand “look good”—content that gets watched, shared, clicked and remembered—you'll have a lot of room to make an impact here.

How to Apply

Please share your portfolio, Instagram, YouTube channel or previous work along with your application. We care significantly more about what you've created than how polished your resume is.