Founding Marketer - NYC Series A Tech Startup

About Knaq
Knaq is a Series A IoT startup based in New York City, building monitoring and analytics technology for critical infrastructure. Our customers include transit systems, airports, hospitals, and government agencies. We’re an engineering-heavy team that has grown through referrals and word of mouth and now we’re building a product-focused marketing engine.

The Role
We’re hiring our first-ever marketer. This isn’t a role where you’ll inherit a playbook or manage a team. It’s a role where you’ll build the marketing function from scratch. You’ll have direct access to leadership, ownership over how you approach the work, and the opportunity to shape how Knaq shows up in the market.

What You’ll Do
Build the Inbound Engine

• Develop and execute content strategy for government, transit, airport, and healthcare buyers, including blog posts, white papers, case studies, and FAQs
• Optimize our web presence for both traditional SEO and generative engine optimization (GEO), so Knaq surfaces when buyers are researching solutions
• Own email marketing and lead nurture sequences to convert interest into pipeline
• Stand up and manage our marketing analytics so we can measure what’s working

Drive Targeted Demand

• Design and run account-based marketing (ABM) campaigns targeted at our ideal customer profiles, including specific airports, transit agencies, and facilities teams
• Build targeted social and display ad campaigns so decision-makers at key accounts are seeing Knaq regularly
• Partner with our sales rep to create sales enablement materials (one-pagers, pitch decks, objection-handling docs) that help close deals faster

Shape Our Story

• Conduct customer interviews to uncover proof points, sound bites, and use cases that strengthen our positioning
• Refine Knaq’s messaging and positioning to speak directly to the people who buy: facilities directors, operations leaders, and procurement teams (not typical tech buyers)
• Support conference strategy by helping us move from "just exhibiting" to speaking, hosting sessions, and generating buzz
• Collaborate on PR and press efforts alongside our external agency partners

What We’re Looking For

• 3 to 5 years of marketing experience, ideally with a product marketing foundation. You understand go-to-market strategy, not just campaign execution
• B2B experience is ideal; bonus points for healthcare, government, transportation, or infrastructure sectors where sales cycles are long and buyers are cautious
• You’re both analytical and creative, comfortable reading campaign metrics one hour and writing compelling copy the next
• Experience building marketing programs from early stages, not just optimizing mature ones
• A self-starter mentality. You don’t need someone to hand you a task list every morning
• Strong written communication skills; you can translate complex technical products into clear, customer-facing language
• Familiarity with CRM tools, marketing automation, and modern content tools

Compensation

• Base salary: $125,000 to $150,000
• Competitive benefits including healthcare and retirement
• Direct access to the founding team; your voice shapes strategy
• Full autonomy to build, test, and iterate on the marketing playbook