Growth Marketer Paid Aquisition

About WinIt
At WinIt, we're transforming the legal landscape with technology. Our mission is to democratize justice by making it accessible, equitable, and affordable. We help consumers fight tickets, bills, and legal battles, and we give attorneys the tools to handle them faster.

The Role
We're looking for a growth marketer who lives inside Google Ads and Meta Ads Manager. You'll own paid acquisition end to end: launching campaigns, producing and testing creative, building landing pages, and scaling what works as we expand into new states. You won't be managing an agency. You'll be the one pulling the levers, with a real budget and direct access to leadership.

What You'll Do

Own Google Ads (Search, Performance Max, YouTube) and Meta (Facebook, Instagram) campaigns, from structure and bidding to budgets and scaling.
Run a high-volume creative testing machine: source UGC creators, write hooks and scripts, brief editors, and ship new ads every week.
Build and A/B test landing pages and funnels to lower cost per acquisition and raise conversion to paid (WinIt+).
Launch geo-targeted campaigns as we enter new states and cities, using court and violation data to find demand.
Set up and maintain tracking: GA4, Meta Pixel and Conversions API, offline conversion imports, and attribution dashboards.
Find and test new channels: TikTok, Reddit, app install campaigns, affiliates, partnerships, and whatever else works.
Report weekly on CAC, ROAS, LTV, and payback, and decide where the next dollar goes.

What You Bring

4+ years of hands-on paid acquisition experience, having personally managed $50K+/month across Google and Meta.
A track record of scaling a consumer product profitably. Bring numbers.
Real UGC and performance creative experience: you know what makes a hook work in the first 3 seconds and have run creator programs.
Strong analytics skills in GA4, Excel or Sheets, and Looker Studio or Tableau. You're comfortable pulling your own data.
Landing page and CRO experience with tools like Unbounce, Webflow, or VWO.
A scrappy, test-everything mindset. You'd rather ship 10 experiments than write one deck.
Bonus: experience in regulated categories (legal, insurance, fintech, health), where ad policies and claim reviews are part of the job; app user acquisition; TikTok ads; or basic video editing (CapCut, Premiere).

Why WinIt

Real budget, real ownership. Your campaigns directly drive company growth.
Speed. Small team, no layers, and ideas go live in days.
Upside. Help build the growth function from the ground up.
Mission. Make justice accessible to everyday people.