Lead Generation Specialist

*About the Company
*Gunpowder Innovations is a technology-first company building high-performance applications in fintech and health tech. Our engineering team is passionate about solving complex problems at scale, delivering seamless user experiences through cutting-edge mobile and web technologies. AllerWell, one of our flagship products, leverages AI and advanced technology to transform allergy management, helping users make safer food choices.

About the Role
We are looking for an experienced Lead Generation Specialist with 3+ years of experience in outbound sales and lead generation.

Key Responsibilities

Key Responsibilities

Identify and research potential clients across the international market.
Build targeted prospect lists using LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, and other sales intelligence platforms.
Reach out to Founders, CTOs, Product Managers, and business decision-makers.
Qualify leads based on predefined criteria and schedule discovery calls and product demonstrations for the sales team.
Act as an Appointment Setter, ensuring a steady flow of qualified meetings.
Use AI tools to streamline prospect research, personalize outreach, and improve lead qualification.
Track all outreach activities and maintain accurate CRM records.
Collaborate with the sales and marketing teams to continuously improve outbound strategies and messaging.

Requirements

• 3+ years of experience in Lead Generation, Business Development, or Outbound Sales.
• Proven experience generating qualified B2B leads through LinkedIn outreach.
• Experience running email marketing and cold email outreach campaigns.
• Strong experience in appointment setting and booking qualified meetings for the sales team.
• Experience working with clients in the EPAC market is mandatory.
• Experience selling technology services, SaaS, software development, or digital solutions.
• Strong prospect research and lead qualification skills.
• Excellent written and verbal communication skills.
• Ability to create highly personalized outreach using AI tools.
• Understanding of B2B sales processes and outbound prospecting strategies.

*Nice to Have
*

• Experience selling to startups, SMEs, and technology companies.
• Experience using sales automation tools.
• Familiarity with account-based marketing (ABM) strategies.
• Experience working in fast-paced startup environments.
• Understanding of fintech, health tech, or software product development.