Growth and Analytics Lead

We are hiring the left-brain half of a two-person marketing core. Our Brand Lead owns taste and the story; you own the numbers and the growth engine underneath them. This is not a report-running role. We are looking for someone we can grow, over the next year or two, into the person who owns all of NPrep’s growth.

Roles and Responsibilities

1. Define and instrument the full funnel (impression → click → install → registration → activation → free-to-paid → renewal), and find where it leaks.
2. Own unit economics: CAC by channel and campaign (cost per install, per registration, per paid student), LTV, LTV:CAC, payback, and ROAS.
3. Build and maintain the dashboards that are NPrep marketing’s single source of truth, and automate the reporting so nobody pulls numbers by hand.
4. Own a clean UTM taxonomy, deep-link and MMP attribution, and promo-code tracking so every install and every rupee is traceable.
5. Coordinate with the performance marketing agency, and hold it to independently verified outcomes rather than its own reported numbers.
6. Coordinate with the SEO partner agency, and hold it to organic traffic that converts to registrations and installs, not vanity keyword ranks.
7. Design and run experiments across creatives, hooks, landing pages, and offers; read them honestly (sample size, significance) and keep a living log of what you learn.
8. Close the loop with the Brand Lead: turn their creative bets into tests, and feed results back so the next bet is sharper.
9. Set install, lead, and conversion targets, and forecast against spend and the exam calendar (NORCET dates, notifications, and results drive demand).
10. Pace budgets against targets, flag early when off-track, and run the live dashboards during major campaigns (NORCET exam-day, NST) with an honest review afterwards.