Founding Growth Lead — Fullcourt

About Fullcourt
Fullcourt is where hoopers find their run. We're rebuilding pickup basketball's broken infrastructure — the dead group chats, the pulled gym courts, the scattered crews — as a consumer app where your city's basketball scene is live
and visible. 70,000+ registered players (registered, not active — we're candidly pre-product-market-fit, and closing that gap is the work), four concentration cities, engagement per active user well above sports/social benchmarks,
creator partners pulling millions of views, and pro-anchored live events weeks out.

The role
You'll own growth end to end, working directly with the founders. We have real raw material: a working paid search funnel in two cities, proven organic search demand for exactly what we build, creator content with serious reach, and
IRL events that generate a week of content each. What we don't have yet is the person who turns all of it into a compounding acquisition-and-activation machine. That's you. This is a marketing-discipline role with an experimenter's
brain — equal parts channel owner, analyst, and scrappy operator.

What you'll own

• The full funnel: install → activation → retention, and the experiments that move each stage (our North Star: a new user hosts their first game within 14 days)
• Paid acquisition — we have a working search funnel in the Bay Area and LA; make it efficient, then make it scale
• SEO and content — "pickup basketball app" and "pickup basketball [city]" are proven high-intent searches we under-serve today
• The creator and events flywheel: turning every run, recap, and creator post into acquisition (UGC, referral loops, city-by-city launches)
• Lifecycle marketing: push, email, re-engagement — the "your court's run is Saturday at 8am" moments
• App Store optimization and the install experience across iOS and Android
• Growth analytics: instrumentation, dashboards, and honest readouts of what's working

Who you are

• You've driven user and revenue growth at a consumer app or marketplace — ideally through the pre-PMF phase, where growth work means finding the loop, not scaling one
• You're channel-fluent (paid, SEO, lifecycle, ASO, viral/referral) but T-shaped: deep somewhere, dangerous everywhere
• You treat growth as experiments with math attached — you can pull your own data and you don't confuse clicks with activation
• Years in big-tech growth or marketing and recently impacted? Your rigor plus our speed and blank canvas is exactly the trade
• You know basketball culture, or you love the game enough to learn its language fast — our audience smells inauthenticity instantly

Ways to stand out

• You've launched city-by-city or community-by-community (marketplace, local, or IRL-social products)
• Experience marketing with creators/influencers as a channel, not just a campaign
• Hands-on with GA4/Firebase, Google Ads, and app attribution tooling
• You use AI tools to multiply your output — content, analysis, creative — and can show it

Founding-level ownership of the discipline that decides whether this company gets big.

To apply: email [email protected] with subject "Founding Growth — [your name]". Tell us about one growth loop or experiment you ran that actually moved a number (and the number) — and what basketball means to you.