General Manager USA

About MeantToBe

MeantToBe Inc is a venture-backed early-stage startup with a new dating App - Rivet,
currently in small beta. Our unique approach combines deep cultural insight, AI, and a novel recommendation algorithm to deliver a social, fun, and effective dating experience that solves for both curation and scale, the holy grail in online dating. Rivet is built on our proprietary “Social Matching”, community wisdom and a unique karma economy that rewards genuine engagement.
Our team is led by founders with deep experience in launching and scaling dating apps
globally as well as building scaled unicorn businesses from scratch. We are backed by
top-tier Institutional VCs.

We are looking for a founder-minded GM to lead our initial city launches and then scale
that playbook nationally.

The Role
We're looking for our first launch General Manager. You will be working directly with the
founders and have significant ownership and ability to shape the direction of the brand. You
will be responsible for owning the P&L, building teams, market activations and driving
product direction.

What You'll Do
● Co-create and drive the playbook to launch the product across multiple cities
Define go-to-market strategy for NYC launch and first 3–5 micromarkets
Design and execute hyper-local online and offline campaigns
Drive organic growth through campus, nightlife, and community activation
Own supply-demand balance and match quality in each market

● Build and lead a go-to-market team to deliver on key KPIs
Build the US GTM team from the ground up
Hire and manage brand ambassadors, city leads, and community managers
Create and own influencer and creator partnership strategy

● Lead events, brand partnerships, pop-ups, and college programs

● Experiment with growth tactics across multiple channels

● Track what's working, iterate quickly, and scale wins

● Collaborate closely with founders and cross-functional partners
Be the consumer voice in the product roadmap
Work with global team on pricing, monetization, and growth mechanics
Represent Rivet with press, local partners and investors

What We're Looking For
● 5+ years of work experience (atleast 2 years in consumer startup/2-sided
marketplaces; ex- founder/founding team experience preferred)
● Deep understanding of or genuine interest in dating culture
● Self-starter who takes initiative and ownership
● Strong people and leadership skills to build and lead teams independently
● Strong execution ability; you're a doer, not just an ideas person
● Comfortable with ambiguity and rapid change

Who you are
You have prior experience in building and launching something. You understand what it
takes to make a two-sided marketplace work in a new geography. You have strong
marketing instincts, product intuition and operational rigour. Relevant experience maybe:

● Early city operator at a two-sided marketplace (Uber, DoorDash, Airbnb)
● City GM/ Launch Leader or Head of Growth at a consumer social or dating app (Bumble,
Hinge, Thursday, Lunchclub, or similar)
● Growth/GTM leader or ex-Founder at an early-stage startup
● Background in brand, partnerships, or community building

What We Offer
● Ground-floor opportunity at a growing startup
● Remote flexibility (travel required for launches, events and meetings)
● Direct collaboration with founders
● Competitive salary and equity package