Content Marketing Associate - Social Media & Growth

What you will do
• Convert founder inputs into Instagram reels, carousel outlines, captions, stories and LinkedIn adaptations.
• Research personal finance, markets, wealth topics, competitor content and trending hooks.
• Maintain the content calendar and coordinate freelancers for design, video editing and production support.
• Publish/schedule content and monitor comments, DMs, story replies and lead signals.
• Create weekly performance notes and a simple monthly dashboard covering growth, engagement and leads.
• Build a content idea bank from client questions, market events, workshops, tools and competitor posts.

You are a good fit if
• You write clearly and can make finance feel simple without making it shallow.
• You understand social media hooks, formats, pace and why people save/share/comment.
• You are organised enough to run a calendar without daily reminders.
• You are comfortable using AI tools for research, drafts and idea generation.
• You can read numbers and improve based on evidence, not just instinct.
• You are excited by wealth, money behaviour, markets and education-first content.

Preferred experience
• 1-3 years in social media, content, digital marketing or founder-brand content.
• Portfolio of posts, reels, carousels, captions or campaigns is more important than degree.
• Finance/fintech experience is useful but not mandatory

Important reality check
• This is not a senior strategy role; you will work closely with Salonee on direction.
• You do not need to be a financial expert, but you must be curious and accuracy-conscious.
• You will not be expected to do advanced design/video alone; freelancers can support production.

What success looks like
• A reliable weekly Instagram calendar: reels, carousels, stories and founder-led education content.
• Sharper hooks, cleaner scripts and content that makes Indian families want to talk to My Wealth Guide.
• Regular tracking of reach, saves, shares, comments, DMs, website clicks and qualified leads.
• A clear monthly answer to: what worked, what did not work, and what should we test next?