Marketing Lead — Founder's Office | Fintech Startup | Mumbai (Hybrid)

Location: Mumbai (The requirement of being in Mumbai is important)

Experience: 1-4 Years (Mandatory: Minimum 1 year in a fast-growth startup)

Reporting To: Founders & Head of Marketing

About the Role

We are looking for a highly entrepreneurial Marketing Lead who thrives in ambiguity, moves fast, embraces AI, and can help build a fintech brand from the ground up.

This is not a role for someone looking to manage agencies from a distance. We are looking for a hands-on operator who can think strategically and execute relentlessly.

As one of the earliest marketing hires, you will work directly with the founders and Head of Marketing to drive awareness, acquisition, engagement, and growth.

You will be responsible for owning large parts of the marketing engine—from content creation and social media management to campaign execution, performance tracking, and AI-led marketing automation.

If you are excited by the idea of building a category-defining fintech brand and wearing multiple hats every day, we'd love to meet you.

What You'll Own

1. Content & Social Media
2. Create and execute the social media content calendar across LinkedIn, Instagram, X, YouTube, and emerging platforms.
3. Use AI tools extensively for content ideation, writing, repurposing, research, scripting, editing, and optimization.
4. Monitor trends, conversations, memes, cultural moments, and fintech developments to identify content opportunities.
5. Develop founder-led content strategies and personal branding initiatives.
6. Convert long-form content into multiple short-form formats.

7. Track engagement metrics and continuously improve content performance.

8. AI-Driven Marketing Operations

9. Leverage tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Canva AI, Opus Clip, and other emerging platforms.

10. Build AI workflows that improve productivity across content, reporting, research, campaign management, and customer engagement.

11. Create prompts, templates, and automation systems to scale marketing output without scaling headcount.

12. Video & Creative Production

13. Coordinate with videographers and content creators.

14. Own content production from brief creation to final delivery.

15. Develop scripts, storyboards, hooks, thumbnails, and creative concepts.

16. Ensure a consistent brand voice across all visual and written communication.

17. Performance Marketing Coordination

18. Work closely with media buying teams.

19. Track campaign performance across Meta, Google, YouTube, and other channels.

20. Assist with creative testing, landing page optimization, messaging refinement, and funnel improvements.

21. Community & Customer Insights

22. Monitor customer conversations across social media, communities, app reviews, and feedback channels.

23. Identify emerging customer needs and pain points.

24. Surface actionable insights to founders, product teams, and marketing leadership.

25. Build systems for gathering and organizing customer intelligence.

26. Campaign Execution

27. Support product launches, feature launches, partnerships, and brand campaigns.

28. Coordinate execution across multiple stakeholders.

29. Ensure timelines, deliverables, and performance goals are met.

30. Analytics & Reporting

31. Maintain weekly and monthly marketing dashboards.

32. Generate insights and recommendations for founders.

33. Track key growth metrics and identify opportunities for improvement.

What Success Looks Like

Within the first 6 months, you should be able to:

Establish a consistent content engine.
Increase organic social reach and engagement.
Create repeatable AI-powered workflows.
Improve content production speed significantly.
Build strong coordination between content, media, and product teams.
Deliver measurable contribution to awareness, acquisition, and engagement metrics.

Who You Are

Minimum 1 year experience in a high-growth startup environment.
Strong understanding of social media platforms and internet culture.
Obsessed with content, storytelling, and audience behavior.
Highly proficient with AI tools and willing to experiment constantly.
Comfortable working directly with founders.
Strong project management and execution skills.
Data-driven and analytical.
Excellent written and verbal communication skills.
Naturally curious and proactive.
Ability to manage multiple priorities simultaneously.

Bonus Points

Fintech experience or B2C experience or both!
Creator economy experience.
Personal content creation experience.
Experience managing influencer collaborations.
Basic design skills (Canva/Figma).
Video editing knowledge.
Experience with marketing automation tools.

Why Join Us

This role offers a front-row seat to building a fintech company from the ground up. You will work directly with founders, gain exposure across the entire marketing funnel, experiment with cutting-edge AI tools, and have an outsized impact on the company's growth journey.

If you're looking for a role where every week looks different and your work directly influences business outcomes, this is for you.