Digital Marketing lead

The ideal candidate is data-driven, creative, and experienced in optimizing multi-channel performance for B2B Services and Product companies.

Key Responsibilities:

Develop and execute the overall digital marketing strategy aligned with business goals.

Lead end-to-end management of digital campaigns across key channels:

Paid Media (Google Ads, LinkedIn Ads, Meta Ads, etc.)

Search Engine Optimization (SEO)

Email Marketing

Social Media Marketing

Content Marketing

Website and Conversion Rate Optimization (CRO)

Leverage HubSpot for:

Email marketing, workflows, and lead nurturing

CRM integration and customer journey mapping

Marketing automation and campaign tracking

Data analysis, reporting, and dashboard creation

Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Collaborate with internal teams (sales, design, product) and external agencies to deliver impactful campaigns.

Ensure marketing content is aligned with brand voice and business objectives.

Stay updated with industry trends and emerging digital tools and platforms.

Key Tools & Platforms:

HubSpot (Marketing Hub, Sales Hub, CRM, Reporting Dashboards)

Google Ads & Google Analytics (GA4)

Meta Ads Manager (Facebook, Instagram)

LinkedIn Ads

SEO Tools (SEMrush, Ahrefs, Google Search Console)

Email & Marketing Automation (HubSpot, Mailchimp as a backup)

Social Media Management Tools (Hootsuite, Buffer, or similar)

Content Management Systems (CMS) like WordPress