Performance Marketer - D2C Growth

About Zoomies
Zoomies Petcare Pvt. Ltd. is a fast-growing, clean-label pet nutrition brand redefining how India approaches pet health.
As we gear up to launch our product line, we’re looking for ambitious professionals who can build markets from the ground up and grow with us.
We move fast, value initiative, and reward performance.
If you’re driven, strategic, and thrive on creating impact in competitive markets.

About the Role
You will own Zoomies' paid growth engine end-to-end — from ideation to execution to iteration. You will be the person who turns ad spend into revenue and data into decisions. We are looking for someone who breathes ROAS and sleeps on dashboards.

What You'll Own

• Own and manage performance campaigns across Meta, Google, and emerging D2C channels (YouTube, programmatic, affiliate).
• Develop and execute full-funnel paid strategies — from awareness to conversion to retention.
• Build and manage A/B tests on creatives, copy, landing pages, and audience targeting.
• Monitor and optimize ROAS, CAC, CTR, CPM, and LTV across all campaigns.
• Collaborate with the content team to brief high-converting creatives aligned with campaign objectives.
• Manage and allocate monthly ad budgets with clear ROI accountability.
• Set up and manage pixel tracking, UTM frameworks, and attribution models.
• Analyze customer acquisition funnel data and recommend optimization strategies.
• Work cross-functionally with the tech and CX team to improve landing page performance and post-purchase journeys.
• Stay ahead of platform algorithm changes, new ad formats, and emerging D2C growth hacks.

What We're Looking For

• 2–5 years of hands-on performance marketing experience (pet care, FMCG, health/wellness a strong plus) in Quick Commerce.
• Proven track record of profitably scaling Meta and Google campaigns.
• Hands-on experience with Google Ads, Meta Ads Manager, Klaviyo, and analytics platforms (GA4, Looker Studio).
• Strong data literacy — you can slice dashboards and tell a story from numbers.
• Experience with creative briefing and working with design/UGC teams.
• Startup mindset — you execute fast, iterate faster, and take ownership.

Good to Have

• Experience scaling a D2C brand from 0–1 or 1–10.
• Familiarity with influencer marketing and affiliate programs.
• Knowledge of Shopify analytics and integrations.