Social Media Manager

About Encompass (ScaleSauce):

Encompass Design India Limited (ScaleSauce), a publicly listed company, is a House of Brands focused on building high-impact premium D2C brands. Our current brands span across home, lifestyle, and gourmet food categories.
The current brand portfolio includes:
Stoa Paris - A premium home and lifestyle brand offering French-inspired bedsheets, comforters, and home décor, focused on modern design, comfort, and quality materials.
SmallBatch - A gourmet food brand offering chef-crafted, small-batch sauces and condiments designed to bring premium dining flavours into everyday meals.
Quirkloom - A bold, youth-focused lifestyle brand offering personality-driven home and lifestyle products designed for modern, expressive spaces.

Role Overview
We are looking for a strategic and execution-focused Social Media Manager who will lead the social media and content strategy across brands. This role will be responsible for building strong brand presence, driving engagement, improving content quality, and delivering measurable growth across all social platforms.
The ideal candidate is both creative and analytical, with strong ownership, storytelling ability, and experience managing social media for consumer brands (preferably D2C / ecommerce).

Key Responsibilities

Social Media Strategy & Leadership
-Own and lead the overall social media vision, strategy, and execution
-Build platform-wise growth plans (Instagram, YouTube, emerging platforms)-
-Define brand tonality, content pillars, and storytelling frameworks
-Drive organic growth, engagement, and community building

Content Planning & Execution
-Create monthly content calendars aligned with marketing and business goals
-Lead content ideation, scripting, reels planning, and campaign storytelling
-Work closely with designers, video editors, performance team, and brand managers
-Ensure consistent content quality, brand voice, and visual identity

Performance & Analytics
-Track and analyse reach, engagement, follower growth, saves, shares, and conversions
-Optimize content strategy based on data insights and trends
-Experiment with new formats, hooks, storytelling styles, and platform features
-Present monthly performance reports with clear action plans

Campaign & Growth Initiatives
-Plan and execute social campaigns, launches, collaborations, and influencer activations
-Identify viral trends, cultural moments, and content opportunities
-Build creator partnerships and community engagement programs

Key Skills & Requirements
-5+ years experience in social media management / content strategy
-Experience handling consumer brands (D2C / ecommerce preferred)
-Strong understanding of Instagram, YouTube, short-form video, and content trends
-Excellent storytelling, copywriting, and creative thinking skills
-Ability to balance strategy with hands-on execution
-Data-driven mindset with strong analytical ability
-High ownership, speed, and startup mindset