Senior Demand Generation Manager

Bitwarden is the trusted identity security leader for millions of users worldwide, empowering enterprises, developers, and individuals to securely manage and share sensitive information anywhere. Bitwarden makes it easy for all users to extend robust security across their devices with password management, secrets management, and passwordless and passkey innovations. The company is headquartered in Santa Barbara, California. Learn more at bitwarden.com.

Bitwarden, named a “Great Place to Work” in 2024 for the third year in a row, is seeking a Senior Demand Generation Manager with 5+ years of SaaS marketing experience targeting technical personas in enterprise organizations. This individual will strategize, execute, and optimize demand generation programs to fuel the sales pipeline. The ideal candidate will have proven experience managing successful demand generation campaigns through a mix of promotional channels and strategies, including account-based marketing. This team member will work closely with leadership, marketing, and sales team members in a fast-paced, high-growth environment.

Things that describe you:

• You have 5+ years of B2B digital marketing experience, owning and executing B2B demand generation, account-based marketing, and lead nurture programs in the information technology space.
• You have superior writing and communication skills and proven experience developing campaign materials that align with business goals and brand guidelines.
• You are an analytical, metrics-driven problem solver and enjoy the process of creating and optimizing impactful programs that will drive high-quality demand.
• You have extensive experience partnering with sales and have a natural ability to collaborate with others in a fast-paced, high-growth environment.
• You possess strong time management, organization, and project management skills, as well as a proven ability to own multiple projects of varying complexities.
• You have a deep interest in technology innovation and IT security solutions that make the online world a safer place.
• You’re hungry to grow and learn and are passionate about any project you work on (big or small)
• You enjoy challenging the status quo and thinking outside the box.

You will be responsible for:

• Owning and managing enterprise-grade demand generation programs optimized for each stage of the buyer journey to achieve lead targets, fuel pipeline, and exceed revenue goals.
• Developing, managing, and optimizing account-based marketing and nurture campaigns to convert target accounts into high-value opportunities
• Partnering with sales development to deliver custom outreach messaging and strategic materials that align with campaign themes and buyer interests.
• Partnering with leadership and cross-functional stakeholders to identify business growth opportunities and provide value to business prospects.
• Leveraging internal and external resources, including third-party agencies, to develop strategic campaign assets that will drive lead generation across multiple personas and product lines
• Lay the foundation for new demand generation channels, including virtual events, syndication, and affiliate marketing.

Desired Experience and Qualifications

We are seeking candidates who have a minimum of 5+ years of B2B growth marketing experience with proven results in the following areas:

• Advanced and proven ability to write for the technical B2B audience and communicate effectively to cross-functional stakeholders
• Experience building B2B demand generation plans and budget proposals targeting technical personas in the information technology space (bonus if you have growth marketing experience in the security technology industry)
• Experience developing and executing enterprise-grade campaigns across a mix of paid and organic channels designed to meet quarterly and annual growth targets
• Experience building end-to-end email nurture campaigns and outbound sales sequences
• Experience evaluating campaign performance, translating data into actionable takeaways, and developing/presenting executive summary reports for business leadership
• Experience leveraging key marketing technology such as Hubspot, 6sense, Bombora, LinkedIn, and other SaaS tools to enable targeted demand generation.
• Experience running A/B tests and applying experimental marketing best practices to drive continuous program optimization
• Experience working directly in or cross-functionally with sales
• Experience partnering closely with marketing operations and product marketing
• Proven ability to learn, adapt, and process new information quickly

What to Expect in the Interviewing Process

Selected candidates will be invited to schedule an introduction call and potentially progress through the following stages:

• Interview with the Head of Growth Marketing and Operations
• Interview with Growth Marketing Manager
• Interview with Marketing Operations Manager
• Interview with Chief Customer Officer
• References

A Few Reasons to Work at Bitwarden

• An active and engaged Bitwarden community. Come to work each day with a sense of purpose to bring a more secure internet experience to everyone from friends and family to the world’s largest organizations.
• Become an expert. You’ll get immersed in the prominent technology markets of security and open source software.
• Bitwarden is dedicated to building a talented and inclusive team. Work remotely with motivated and supportive team members across the world, engaging socially as well as professionally with teammates.
• Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.

In the United States, the starting base compensation range for this role is $125,000 - $165,000. Actual compensation may vary based on level, relevant experience, and skill set as assessed in the interview process, as well as market data by location. See our careers page for a list of benefits. Please note that compensation outside the U.S. will differ based on the market.