Sr. Marketing Manager, Content & Social

About Guideline

Guideline was founded in 2015 with the mission to help everyone arrive at a secure retirement. We are transforming the retirement industry with more transparency, seamless technology integrations, accessibility and affordability.

We are a fast-growing technology company looking for exceptionally motivated people who love to see their work’s impact daily, are driven to ensure the company’s success, and want to be a part of the next generation of retirement planning.

Position overview

We’re seeking a creative and data-driven storyteller to join our team as Senior Manager, Content and Social. As a full end-to-end program owner, you’ll help develop and execute a bold content strategy that elevates our brand, reaches new audiences, and drives growth.

You’ll set editorial guidelines, build our editorial calendar based on company initiatives and growth goals, and oversee the full content creation process end-to-end. In this highly collaborative role, you’ll work closely with marketing, product, engineering, and sales teams to develop engaging, data-informed content that delivers value to our key audiences. You must be able to welcome and synthesize diverse feedback, while confidently pushing back when needing to uphold brand integrity, priorities, and business objectives.

As an experienced creator, you have expertise in multiple media: blog posts, ebooks, reports, social content, video, and webinars. Obsessed with quality, you’ll ensure every piece meets a high editorial bar by coaching contractors and fellow contributors. You’ll also bring a strong analytical mindset to this role, leveraging tools like Google Analytics, SEMRush, SproutSocial, and Amplitude to track the performance of content and social campaigns. You’ll set KPIs, monitor key growth and engagement metrics, and report regularly on how content initiatives are driving results.

What You’ll Do

• Shape and execute strategy: Design and lead a forward-thinking content and social strategy that elevates our brand, reaches key audiences, and drives measurable growth. Develop editorial guidelines and an aligned content calendar that reflects company initiatives, growth goals, and market opportunities.
• Manage high-velocity production: Oversee a team of contractors to create a high-volume of quality content — including copywriters, designers, and videographers. Oversee the creation of a variety of content types—blogs, ebooks, reports, videos, social posts, and webinars—delivering value at every touchpoint
• Effectively collaborate and manage stakeholders: Act as the primary liaison between Marketing and other departments, especially Product and Engineering, to ensure messaging alignment and support for key initiatives. Incorporate and balance feedback from multiple stakeholders, maintaining a constructive dialogue to drive consensus.
• Manage optimization of our web and social platforms: Oversee day-to-day management of our blog and social media accounts — ensuring consistent messaging, high engagement, and alignment with brand goals.
• Foster executive thought leadership: Collaborate with company leaders to craft insightful content that connects our mission and values to market trends and industry impact.
• Partner with legal and compliance: Ensure all content is accurate, compliant, and upholds regulatory standards.
• Report on performance: Use tools like Google Analytics, Amplitude, and social platform (LinkedIn, Meta, X) insights to measure performance, track key growth and engagement metrics, and inform strategy.
• Optimize for search and discoverability: Drive SEO strategy, ensuring content is optimized to boost visibility and attract high-quality traffic.
• Stay ahead of the curve: Keep tabs on industry trends, competitor strategies, and new tools to ensure our content remains innovative and impactful.

What You’ll Bring

• 8+ years of professional experience in a content, social media, or related role, with a track record of delivering strategies that drive engagement and growth.
• A priority given to candidates with experience in fintech, HR tech, or payroll spaces
• A results-oriented approach to aligning content efforts with broader company goals and objectives.
• Experience with video strategy, production, and more — to help us leverage that medium
• Exceptional writing and editing abilities, with expertise in crafting content that resonates across formats and channels.
• Hands-on experience managing social platforms, analyzing performance, and optimizing strategies to build engagement and brand presence.
• Strong understanding of SEO principles, including keyword research and content optimization, to enhance discoverability.
• Proficiency with tools like Google Analytics, Amplitude, and social platform insights to measure success and inform decisions.

Compensation

At Guideline, we believe compensation should be fair and equitable. We take a data-driven approach to set our compensation bands; the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and work location. We are always evaluating our pay zones to be as competitive as possible, so keep in mind these may be subject to change in the future.

Please speak with a recruiter for additional information regarding our tier locations and compensation philosophy.

• Metro+:

  • The base salary range for this position is $162,500-$180,000 annually.

• Metro:

  • The base salary range for this position is $151,000-$168,500 annually.

• National:

  • The base salary range for this position is $144,500-$162,000 annually.

In addition to base salary, this position is eligible for equity in the form of Incentive Stock Options (ISOs).

At Guideline, base salary is just one component of the overall Total Rewards package offered to employees. All employees are offered comprehensive benefits and perks to help support you and your family.

• Flexible time off in addition to company holidays — We observe the NYSE Holiday Calendar
• 401(k) with matching contributions — We use our own platform and match 100% of the first 3% contributed, and 50% of the next 2% (for a max employer contribution of 4%)

• 100% employer-paid healthcare, vision, and dental insurance for employees and 70% coverage for dependents

  • Opt-out credit if all three plans are waived

• Eligibility to participate in Health Savings Account and Flexible Spending Accounts

• Disability and life insurance options

• Mental health benefits, including therapy and coaching through Modern Health, for employees and their dependents

• Paid parental leave for birthing and non-birthing parents

• 1 - month Sabbatical after 5 years of employment

Guideline provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Additionally, Guideline participates in the E-Verify program in certain locations, as required by law.

Guideline is an equal opportunity employer. Applicants in need of special assistance or accommodation during the interview process can reach out to [email protected].

Guideline is committed to protecting the privacy and security of the personal information of our applicants. Please refer to Guideline's Privacy Policy for information about our privacy and security practices.

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