Digital Marketing Specialist

Company Introduction

Mortgage Kart (www.mortgagekart.com) is the smart solution to mortgage search! We are an online platform that helps homebuyers in the UK take charge of the biggest financial purchase of their life. We understand the specific needs and circumstances of a buyer to get them the right mortgage deal for their dream home / property.

We are an innovative fintech company specialising in mortgage and insurance advisory services. We leverage cutting-edge technology to simplify the customer journey and provide tailored solutions. Our products empower users to make smarter financial decisions by offering them access to personalised mortgage and insurance options.

Since we are a new age company our technology stack is contemporary and most desired.
We use Node.js, Python, Fast API, Angular, PostGreSQL, MongoDb and Airflow to evolve, enhance and maintain our product platform.

Our architecture is event driven, loosely coupled and comprises multiple micro services.
We deploy our services within docker containers in AWS.

Our platform talks with various external sources and we will keep on integrating with more interesting providers in future.

Over the last four years we have grown considerably and have been selected for a couple of prestigious UK awards. We have been finalist at “Tech Nation” and “Mortgage Strategy Awards”

Tech Nation -
https://technation.io/news/companies-fintech-programme-2021

Mortgage Strategy Awards - https://mortgagestrategyawards.co.uk/msa/en/page/shortlist-2022

Key Responsibilities

• Develop and Implement Digital Strategies: Design and execute end-to-end digital marketing strategies, including SEO, SEM, email marketing, social media management, and content marketing campaigns.
• Campaign Management: Plan, manage, and optimize digital campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and other channels.
• Content: Collaborate and develop content to produce engaging, high-performing materials aligned with SEO best practices. Ensure content is designed to drive traffic, engagement, and conversions.
• Search Engine Marketing (SEO & SEM): Optimize organic and paid search strategies to improve rankings, increase traffic, and generate qualified leads. Conduct keyword research, analyze trends, and ensure effective implementation.
• Data Analysis & Reporting: Use tools such as Google Analytics, SEMrush, and similar platforms to track and evaluate digital campaign performance.
• Lead Generation: Create and optimize digital campaigns focused on lead generation to support sales pipelines and achieve conversion goals. Implement lead magnets, landing pages, and call-to-action (CTA) designs for better results.
• Social Media Strategy: Develop and manage the company’s presence across social media platforms with both organic content and paid promotions.
• Email Marketing: Plan and execute targeted email campaigns designed to nurture leads, improve engagement, and boost customer retention.
• Trend Monitoring: Stay informed about industry trends, new digital platforms, and algorithm updates.

Qualification

1. Bachelor’s degree in Marketing, Business, Communications, or a related field.
2. 1-3 years of proven experience in digital marketing, preferably within fintech or financial services.
3. Hands-on experience in managing PPC, SEO, and lead generation campaigns.
4. Proficiency in Google Ads, Google Analytics, SEMrush, Ahrefs, HubSpot (or similar CRM), and email marketing tools.
5. Familiarity with social media platforms and content management systems
6. Strong analytical mindset with a results-oriented approach.
7. Excellent communication and collaboration skills.
8. Ability to work independently in a fast-paced, remote-first environment.