Search Engine Optimization executive

About the role -

We are looking for a Search Engine Optimizer. Your primary focus will be to enlist the selected Key Words on Top (Ranking 1-10) on google search engine through On Page & Off Page activities and to increase website traffic. The role will also consist of allied activities like content formation, competitor analysis, website management etc.

Responsibilities:

• Selection of Key words based on Domain, Trend and Competitors analysis.
• Create, implement and manage CUSTOM SEO strategy to improve rank of selected Key Words, increase website traffic and reduce google lead cost.
• Optimize website content, landing pages, and paid search campaign to achieve the desired objective.
• Researching and creating content for organic SEO purposes.
• Stay up to date with the latest Google algorithm changes as well as SEO and digital marketing trends and best practices.
• Monitor and evaluate search results and performance across major search channels to improve rankings and understand SEO strategy performance
• Develop and implement successful SEO optimization strategy through link-building campaigns and other majors like Blog activities etc.
• Analyzing the ongoing keyword for optimization, modification and change strategies.
• Researching about the current trends and domain related websites/portals and other related links for posting of relevant contents to attain best results.
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

What we’re looking for:

• 1+ years of experience in planning and implementing a successful SEO strategy
• Must have a proven track record of driving results (SERP rank, traffic, engagement, and conversions)
• Must have a solid understanding of SEO best practices for both content and technical verticals (Hub and spoke content building)
• Proficiency in SEO tools (SEM Rush, Google Search Console, Ahrefs, Screaming Frog, Moz, etc.)
• Hands-on experience with web analytics tools & search engine referral tracking/benchmarking tools (Google Analytics, Google Tag Manager, SEMrush, Moz, etc.)
• Expertise in A/B and other testing methods is preferred
• Familiarity with HTML, CSS, JavaScript is preferred
• Understanding of technical-SEO fundamentals (page markup & schemas, URL structures, site crawl performance, server vs. client-side rendering, caching & CDNs, XML, etc.)
• Proficient with keyword research/data mining tools and competitive analysis
• In-depth knowledge of research principles and experience in analyzing and reporting data (Tableau, Data Studio, Excel, etc.)
• Ability to manage multiple projects and work efficiently in a fast-paced, results-driven environment
• A problem-solver with keen trouble-shooting abilities that communicates effectively with peers