Lead Marketing Analyst

Goken India is looking for a Lead Marketing Analyst to boost Goken’s brand presence globally. This is a great opportunity to be part of a marketing team that is based in US, India and Japan. This role will support and coordinate closely with other functions such as Business Development and Strategy.

*Who should apply? *

Goken India is a growing organization with strong roots in the US and huge potential for growth in India and other locations in Asia. Career at Goken allows individuals to follow a “T” path – developing diverse skills such as branding, analytics, digital marketing, design, sales and many more while choosing to deep dive into one or two skills of your interest. Individuals who are driven to put a growing company like Goken on a global map must apply.

Responsibilities

• Research our target industries and clients and provide feedback on the latest trends

• Understand sales targets to identify the primary audience for the distribution of digital content

• Track our competitors and present insight on how we can stay ahead

• Create, design and publish content through social media, email campaigns and website to boost Goken’s brand image.

• Coordinate with SEO and website development team to boost Goken’s online presence.

• Prepare quarterly reports based on data received from LinkedIn, Website and other channels.

• Communicate the results of quarterly analysis in a clear and effective manner to sales, marketing and leadership teams to influence the overall strategy of the company

• Be a champion of Goken’s brand internally to our employees and externally to our clients

*Requirements *

Bachelors or Master’s degree in Science, Engineering or Business. Specialization in marketing or design thinking will be preferred.

5-7 years of relevant industry experience

Expert user of Microsoft Office Suite, especially Excel for data analytics and PowerPoint for presentations.

Ability to conceptualize marketing campaigns and design & develop proof of concept using design tools such as Figma, Adobe Illustrator, PowerPoint or equivalent.

Ability to craft impactful messages and share the brand story

Ability to work with cross-functional and cross-geography teams

Ability to lead small projects and see them through completion.

Excellent writing, presenting and verbal communication.

Meticulous attention to detail