Senior Marketing Manager, Demand Generation

Abridge was founded in 2018 with the mission of powering deeper understanding in healthcare. Our AI-powered platform was purpose-built for medical conversations, improving clinical documentation efficiencies while enabling clinicians to focus on what matters most—their patients.

Our enterprise-grade technology transforms patient-clinician conversations into structured clinical notes in real-time, with deep EMR integrations. Powered by Linked Evidence and our purpose-built, auditable AI, we are the only company that maps AI-generated summaries to ground truth, helping providers quickly trust and verify the output. As pioneers in generative AI for healthcare, we are setting the industry standards for the responsible deployment of AI across health systems.

We are a growing team of practicing MDs, AI scientists, PhDs, creatives, technologists, and engineers working together to empower people and make care make more sense.

We are seeking an experienced Demand Generation Marketing Manager to drive targeted, data-driven campaigns that boost awareness, engagement, and conversions for Abridge. In this role, you will lead marketing initiatives, including ABM-style campaigns targeting key personas and customers. Collaborating with our CRM, outbound, and events teams, you’ll design and execute campaigns that nurture leads, build pipeline and expand current accounts—as we scale the most trusted AI solution for clinical conversations.

This is a hybrid role. Candidates must be within commutable distance of our San Francisco or New York City locations to be considered.

What You’ll Do

Campaign Strategy and Execution

• Lead multi-channel demand generation campaigns—including webinars, podcasts, newsletters, and highly targeted ABM-style campaigns

• Partner with CRM teams to design targeted campaigns, using personalization and segmentation to maximize relevance for key prospects

• Collaborate with the events team to drive attendance, awareness, and engagement for industry events, aligning these efforts with demand generation goals

ABM-Focused Targeting

• Execute inbound and outbound ABM-style campaigns targeting high-value ICPs, tailoring content and outreach to resonate with specific personas and pain points.

• Collaborate with sales to align on targeted accounts, develop personalized campaigns that drive target account expansion.

Content Development

• Work with the content team to develop and customize high-impact assets for demand gen and ABM initiatives, ensuring relevance for healthcare and enterprise audiences.

• Maintain an up-to-date library of demand gen and ABM assets, aligning with Abridge’s messaging and value proposition.

• Develop scalable outreach communication templates to streamline and support sales team outreach to leads.

Reporting and Optimization

• Build target KPIs and goals for key campaigns

• Track, analyze, and report on campaign performance

• Conduct regular testing to improve messaging, content, and engagement rates

What You’ll Bring

• 6-8 years of experience in demand generation or marketing, with expertise in multi-channel marketing (webinars, podcasts, newsletters, events) and targeted ABM-style campaigns.

• Experience in healthcare technology or enterprise solutions is highly preferred.

• Proven success in creating and executing targeted ABM campaigns focused on specific ICPs and personas, in partnership with CRM and outbound teams.

• Strong project management and organizational skills, with a demonstrated ability to manage multiple, cross-functional campaigns.

• Excellent communication skills and experience collaborating with internal teams and external partners.

Proficiency in marketing automation, CRM tools, and analytics platforms to effectively track, optimize, and report on campaign performance.

Why Work at Abridge?

• Be a part of a trailblazing, mission-driven organization that is powering deeper understanding in healthcare through AI!

• Opportunity to work and grow with talented individuals and have ownership and impact at a high-growth startup.

• Flexible/Unlimited PTO — Salaried team members can take off as much approved time off as they need, plus 13 paid holidays

• Equity — For all salaried team members

• Medical insurance — We pay 100% of the premium for you + 75% for dependents. 3 Aetna plans to choose from.

• Dental & Vision insurance — We pay 100% of the premium for you + 75% for dependents. 2 Aetna plans to choose from.

• Flexible Spending (FSA) & Health Savings (HSA) Accounts

• Learning and Development budget — $3,000 per year for coaching, courses, workshops, conferences, etc.

• 401k Plan — Contribute pre-tax dollars toward retirement savings.

• Paid Parental Leave — 16 weeks paid parental leave, for all full-time employees

• Flexible working hours — We care more about what you accomplish than what specific hours you’re working.

• Home Office Budget — We provide up to $1,600 in a one-time reimbursement to set up your home office.

• Sabbatical Leave — 30 days of paid Sabbatical Leave after 5 years of employment.

• ...Plus much more!

Life at Abridge

At Abridge, we’re driven by our mission to bring understanding and follow-through to every medical conversation. Our culture is founded on doing things the “inverse” way in a legacy system—focusing on patients, instead of the system; focusing on outcomes, instead of billing; and focusing on the end-user experience, instead of a hospital administrator's mandate.

Abridgers are engineers, scientists, designers, and health policy experts from a diverse set of backgrounds—an experiment in alchemy that helps us transform an industry dominated by EHRs and enterprise into a consumer-driven experience, one recording at a time. We believe in strong ideas, loosely held, and place a high premium on a growth mindset. We push each other to grow and expose each other to the latest in our respective fields. Whether it’s holding a PhD-level deep dive into understanding fairness and underlying bias in machine learning models, debating the merits of a Scandinavian design philosophy in our UI/UX, or writing responses for Medicare rules to influence U.S. health policy, we prioritize sharing our findings across the team and helping each other be successful.

Diversity & Inclusion

Abridge is an equal opportunity employer. Diversity and inclusion is at the core of what we do. We actively welcome applicants from all backgrounds (including but not limited to race, gender, educational background, and sexual orientation).

Staying Safe - Protect Yourself From Recruitment Fraud

We are aware of individuals and entities fraudulently representing themselves as Abridge recruiters and/or hiring managers. Abridge will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Abridge recruiting team will come from an @abridge.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.