Digital Marketing Associate

We are looking for a proactive, creative Marketing Associate to join our growing marketing team. This role is ideal for someone with a strong interest in B2B SaaS and digital marketing who wants to make an impact in a fast-paced, innovative environment. As a Marketing Associate, you'll work closely with the Marketing Manager to drive brand visibility, support lead generation efforts, and contribute to various content and campaign initiatives.

Key Responsibilities:

1. Content Creation and Management
2. Assist in creating, editing, and publishing engaging content, including blog posts, social media, newsletters, case studies, and other resources.

3. Coordinate with design and content teams to ensure all content aligns with Clappia's brand voice and messaging.

4. Social Media and Digital Presence

5. Support the planning and execution of social media strategies to increase engagement and audience growth.

6. Manage day-to-day social media activities, track performance metrics, and suggest improvements based on analytics.

7. Campaign Execution and Reporting

8. Assist in setting up and running digital marketing campaigns (e.g., email, PPC, social).

9. Monitor campaign performance, gather insights, and prepare reports to assess effectiveness and identify areas for improvement.

10. Market Research and Competitor Analysis

11. Conduct research to understand market trends, customer needs, and competitor activities.

12. Share insights to support strategy development and improve Clappia's positioning within the no-code industry.

13. Sales and Marketing Alignment

14. Collaborate with the sales team to align on campaign goals, target audience, and messaging.

15. Support lead generation efforts by nurturing leads through email marketing, webinars, and event promotions.

About Clappia
Clappia (https://www.clappia.com/) is a no-code platform that enables businesses to build customized mobile and web apps without coding or other technical complexities. It is best used in streamlining the business operations of any organization. The company was founded in 2017 by two IIT Kharagpur alumni and is headquartered in Bangalore, India. It is a self-funded and profitable company that serves multiple Fortune 500 companies, governments, and SMEs throughout the world.