Senior Staff Digital and Social Marketing Manager

Who We Are

Aurora (Nasdaq: AUR) is delivering the benefits of self-driving technology safely, quickly, and broadly to make transportation safer, increasingly accessible, and more reliable and efficient than ever before. The Aurora Driver is a self-driving system designed to operate multiple vehicle types, from freight-hauling trucks to ride-hailing passenger vehicles. It underpins Aurora’s driver-as-a-service products for trucking and ride-hailing. Aurora is working with industry leaders across the transportation ecosystem, including Continental, FedEx, Hirschbach, PACCAR, Ryder, Schneider, Toyota, Uber, Uber Freight, Volvo Trucks, Volvo Autonomous Solutions, and Werner. For Aurora’s latest news, visit aurora.tech and @aurora_inno on Twitter.

Aurora hires talented people with diverse backgrounds who are ready to help build a transportation ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We’re searching for a Senior Staff Digital & Social Marketing Manager.

As the Senior Staff Digital & Social Marketing Manager, you will play a critical role in developing and executing digital marketing strategies that expand Aurora’s online presence and audience engagement in anticipation of our 2025 product launch. You’ll oversee digital and social media marketing efforts, extracting actionable insights to guide and measure success.

We’re looking for a seasoned digital marketing leader with deep expertise in digital strategy, social media, and content marketing within the B2B tech space or similar industries. The ideal candidate is both a creative storyteller who can translate complex technical concepts into compelling product stories, and a strategic thinker with a keen understanding of digital trends and social media platforms. Self-motivation, problem-solving skills, and the ability to manage ambiguity, prioritize, and balance competing demands are essential.

In this role, you will

Digital Marketing

• Develop and execute a comprehensive digital marketing strategy aligned with company goals to drive brand awareness, audience engagement, and lead generation.
• Lead the planning and execution of integrated digital media campaigns across paid and owned channels.
• Partner cross-functionally to create product stories that engage target audiences through digital and social channels.
• Manage the ongoing redesign of aurora.tech with an agency partner and own content strategy and updates to the website on an ongoing basis.
• Oversee SEO and SEM to ensure strong digital presence and search visibility.
• Leverage analytics tools to assess campaign effectiveness, social media impact, and website engagement, using insights for ongoing optimization.

Social Media

• Lead the company’s social media strategy and manage its growth across platforms including LinkedIn, X, Facebook, Instagram, and YouTube.
• Drive content strategy and collaborate with the marketing, comms, and creative teams to develop engaging social content and maintain a robust social media pipeline and editorial calendar.
• Deploy and monitor content and nurture a community of followers, enhancing engagement through responsive and relevant interactions.
• Stay up-to-date with industry trends, competitor activity, and platform updates to drive innovative social strategies.
• Provide regular reports and insights to leadership, identifying areas for optimization and growth.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience.
• 12+ years of experience in digital marketing within an agency, campaign, or B2B marketing setting.
• Proven track record as a digital marketing generalist with deep expertise in digital media, social media, and content development.
• Strong proficiency with digital marketing tools (like Google Analytics, Sprout Social, Semrush) and ad platforms (like LinkedIn, Google Ads, TTD).
• Expertise in social media content creation and management across platforms including LinkedIn, X, Facebook, Instagram, and YouTube, as well as website CMS.
• Experience managing paid media campaigns and using data analytics for optimization.
• In-depth knowledge of digital marketing trends, tools, and best practices.
• Act as a strategic advisor and subject matter expert to diverse internal stakeholders and cross-functional partners.
• Able to build trust and drive consensus with diverse teams and stakeholders.
• Proven ability to work well under pressure and effectively manage change, ambiguity and shifting priorities.
• Excellent written and verbal communication skills.

Desirable Qualifications

• Experience managing a team. While this role does not have any direct reports immediately, our team will grow in the coming years and there is potential for this role to become a management position.
• Basic knowledge of design tools / ability to visually communicate new concepts or basic mockups

The base salary range for this position is $150,000 - $240,000 per year. Aurora’s pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future. The successful candidate will also be eligible for an annual bonus, equity compensation, and benefits.

#LI-JM3

#Mid-Senior

Working at Aurora

At Aurora, we bring together extraordinarily talented and experienced people united by the strength of our values. We operate with integrity, set outrageous goals, and build a culture where we win together — all without any jerks.

We have offices in several locations across the United States, where we encourage team and cross-functional collaboration. Aurora offers competitive medical, dental, and vision benefits, and additional healthcare support including medical transportation reimbursement, fertility, adoption, and surrogacy benefits. We empower our employees and their families with options to further their unique physical, mental, and financial well-being.

Our Learning and Development offerings include Aurora Academy, where our people learn, develop, and practice the essential skills that drive Aurora’s mission, continually up-leveling our team along the way. Our Careers page provides insight into career opportunities at Aurora, and you can find all the latest news on our Blog.

Safety is central to everything we do. Every employee at Aurora has a role in contributing to safety, every step of the way. We seek candidates who take active responsibility, can contribute to building an atmosphere of trust, and invest in the organization's long-term success by working safely — no matter what.

We believe that self-driving technology has broad benefits – including increased access to transportation. To realize those benefits, we need a workforce with diverse experiences, insights, and perspectives — a workforce that reflects the communities our technology will serve.

Aurora is committed to providing access to anyone who seeks information from our website. We invite anyone using assistive technologies, such as a screen reader or Braille reader, to email us at [email protected] if they experience difficulty using our website. Please describe the accessibility problem and include a URL (if available).

*Aurora considers candidates without regard to their race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy status, parent or caregiver status, ancestry, political affiliation, veteran and/or military status, physical or mental disability, or any other status protected by federal or state law. Aurora considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]. *

For California applicants, information collected and processed as part of your application and any job applications you choose to submit is subject to Aurora’s California Employment Privacy Policy.

Diversity, Equity and Inclusion

At Aurora, every employee is empowered to take an active role in building an inclusive, collaborative, and unified culture that leverages our diverse strengths, perspectives, and backgrounds.

Transforming how the world moves people and goods involves seeking to understand backgrounds, insights, and lived experiences that differ from our own. One way we accomplish that is with our 15 employee-led Aurora Unified Groups, which support diverse voices and drive inclusive collaboration. We believe that teamwork, belonging, and trust motivate and support our employees to do their best work. As our team grows, we strive to attract and retain exceptional talent that adds new perspectives and experiences and continues to drive innovation. Learn more on our Culture Page.

We are committed to helping qualified military community members leverage their talents in service of our mission. To understand how your military experience aligns with career opportunities at Aurora, review your military job classification at MyNextMove.org and consider applying for open positions corresponding to your identified skills and experiences!