Digital Marketing Specialist (Google Ads, Meta Ads, SEO)

Location: Gurgaon, Haryana

Company: Artikate Studio

Employment Type: Full-time

Department: Marketing

Reports To: Co-founder

Job Overview:

Artikate Studio is seeking a results-driven Digital Marketing Specialist with expertise in Google Ads, Meta Ads (Facebook & Instagram), and SEO. The ideal candidate will be responsible for creating, managing, and optimizing paid advertising campaigns and SEO strategies to drive traffic, conversions, and brand visibility. This role requires a candidate with strong analytical skills, hands-on experience in digital advertising, and knowledge of search engine optimization best practices.

Key Responsibilities:

• Google Ads Management:

  • Create and manage Google Ads campaigns across Search, Display, and Shopping networks, ensuring high performance and ROI.
  • Conduct keyword research, create ad copy, and optimize bid strategies to target relevant audiences.
  • Track and analyze campaign performance, making adjustments as needed to meet KPIs.

• Meta Ads (Facebook & Instagram):

  • Develop and execute Meta Ads campaigns on Facebook and Instagram, focusing on conversion and engagement metrics.
  • Utilize audience targeting, retargeting, and A/B testing to improve campaign effectiveness.
  • Monitor and report on ad performance, adjusting budgets and creative elements to optimize results.

• SEO Strategy and Execution:

  • Conduct keyword research and optimize on-page and off-page SEO elements to improve organic search rankings and drive traffic.
  • Collaborate with content teams to develop optimized content for blogs, landing pages, and product descriptions.
  • Track SEO metrics and analyze data to identify growth opportunities and make data-driven recommendations.

• Analytics and Reporting:

  • Use Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs) to monitor, analyze, and report on campaign performance.
  • Provide regular reports and insights on key metrics, such as traffic, conversion rate, and cost per acquisition (CPA).
  • Make strategic recommendations based on performance data to improve campaign effectiveness and achieve business goals.

Requirements:

• Experience:
  • 3+ years of experience in digital marketing, with a focus on Google Ads, Meta Ads, and SEO.
  • Proven experience in managing and optimizing ad campaigns across Google and Meta platforms.
• Skills:
  • Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools like SEMrush or Ahrefs.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills, with attention to detail.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Preferred Qualifications:

• Certifications in Google Ads and Meta Ads.
• Experience with e-commerce platforms like Shopify and familiarity with conversion tracking.
• Knowledge of content marketing and on-page/off-page SEO best practices.