Marketing Lead

Location: Remote

Reports To: Gabriela Rodriguez, Director of Ecosystem Development

About Pocket Network Foundation:
The Pocket Network Foundation is a leader in decentralized infrastructure, driving the growth and sustainability of Pocket Network (POKT). Our mission is to build a future where decentralized applications can access reliable, secure infrastructure at scale.

Job Overview:
The Pocket Network Foundation seeks a Marketing Lead to drive Pocket Network's marketing strategy and delivery. Key responsibilities include content planning and creation, defining brand strategy, driving marketing initiatives, and community engagement. You will work closely with all stakeholders in the Pocket Network ecosystem, owning the marketing function end to end.

Key Responsibilities:

Marketing & Brand Strategy

• Define the brand and marketing strategy in collaboration with key stakeholders and community members; Be an effective and open steward for the Pocket Network brand.
• Lead the execution and implementation of marketing campaigns, tracking performance and reporting key metrics to the community.
• Plan event strategy, speaking engagements, and meetups to drive brand awareness and growth
• Review and optimize our visual identity with community / external support.
• Explore, develop, and maintain partnerships in support of specific campaigns or product releases.
• Conduct marketing experiments to track brand and marketing metrics to optimize for fast learning and improvements.

Content Creation:

• Drive content planning and creation across all channels.
• Take ownership of our global communications on social media to drive engagement and growth.

Community Engagement

• Be the voice of our target audience - championing their point of view, needs, wants, and priorities.
• Empower and enable global community members to pick up and activate the brand in their respective regions.
• Provide regular community updates on marketing strategy and progress on major initiatives

Qualifications:

• Proven experience in brand and marketing strategy with a track record of successful brand execution on a global scale, ideally in Web3, DAOs, or infrastructure networks.
• Expertise in project and change management, including the ability to lead cross-functional initiatives and maintain agile workflows for scalable impact.
• Strong communication and relationship-building skills to negotiate and leverage partnerships, work with external agencies, and engage a decentralized community.
• Proficiency in social media, with experience in content and channel strategy for brand growth and engagement.
• Data-driven approach to marketing with the ability to track, evaluate, and optimize brand and marketing metrics, including customer NPS and media impressions.

Why Join Us?:

• Be part of a pioneering team shaping the future of decentralized infrastructure.
• Work in a dynamic and decentralized environment with a global impact.
• Competitive salary and benefits.