Social Media Marketing

Key Responsibilities:

• Social Media Strategy: Develop and implement comprehensive social media strategies aligned with overall marketing goals.
• Content Creation: Create engaging and visually appealing content, including text, images, and videos, for our social media channels.
• Content Calendar: Manage and maintain a content calendar to ensure consistent and timely posting.
• Community Management: Interact with our followers, respond to comments and messages, and foster a positive online community.
• Analytics: Track and analyze social media metrics to measure performance and identify areas for improvement.
• Paid Social Advertising: Manage and optimize paid social media campaigns to reach a wider audience and drive conversions.
• Influencer Marketing: Identify and collaborate with influencers to promote our products and reach new audiences.
• Video Production: Shoot and edit videos for social media, including product demos, tutorials, and behind-the-scenes content.

Required Skills and Qualifications:

• 1+ years of experience in social media marketing.
• Strong understanding of major social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Excellent content creation skills, including writing, photography, and video production.
• Proficiency in using social media management tools.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Passion for social media and digital marketing.
Preferred Skills:
• Experience with content management systems (CMS) and marketing automation tools.
• Familiarity with SaaS products and the e-commerce industry.
• Basic understanding of SEO and paid advertising.